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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 31 October 2023
Hi
With another review of the current ABPI Code of Practice imminent, tomorrow's #MedComms webinar will be a timely opportunity to reflect on where we are and where we are heading. Jayne Packham, an award-winning ABPI Code of Practice trainer, and well known to many of you, will review recent cases and share her thoughts on current hot topics. Please encourage all relevant others to join us.
I'm wondering how we introduce the topic of AI into that discussion since it seems AI is in every conversation!
Last week's webinar, Embracing the AI Era in Medical Writing, in which Alex Evans bravely demonstrated his approach to using AI writers, live, in front of a large global audience, caused some lively discussion in the chat box. Anyone from anywhere can now freely watch the full recording here. Feedback welcomed.
One comment was: "In a pharma context, this feels like a deluge of ABPI code cases waiting to happen. If the 'writer' does not engage sufficiently with the topic they will lack context to properly data/fact check the content. And our pharma clients will certainly not be providing an 'expert reviewer' to check to this extent. They expect the work we produce to be client ready."
Alex's response: "If you don't engage sufficiently with the content, of course you won't be able to properly fact check. Of course, you still need to engage with the content. The AI writer is a start - not an end... your job will be to 1) craft effective prompts and 2) ensure the output is accurate and up-to-date."
For what it's worth, my message to everyone across our community is simply to "have a play". See what these tools are capable of. Understand they are all "works in progress" but look at what's happened just in the last few months and think about what their power will be like in another few months.
"AI won't replace you. A person using AI might." Do you agree? Disagree?
We are still awaiting publication of "The ISMPP Position Statement and Call to Action on Artificial Intelligence" which should be published in Current Medical Research and Opinion (CMRO) in the next week or two. Meanwhile sign up for their webinar in which they will provide details on 8 November.
Looking ahead to next week's free #MedComms webinar, The Ultimate Guide to Digital Engagement in Pharma - Top Tips, we will have no choice but to include discussion about AI. The authors of a new book, "The Ultimate Guide to Digital Engagement in Pharma", will share advice to help you master digital and omnichannel capabilities. Between them, Tim Sparke and Faisal Ahmed have extensive experience of working with pharmaceutical industry and healthcare communications teams. This will be a wide-ranging discussion about ways in which you can reach more people with high quality, innovative and impactful communications. How you can create more effective interactions with HCPs and Patient Groups. Please join us.
Stay well, everyone. There's lots more coming and not just AI!
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 8,000 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
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