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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 25 June 2024
Hi
All this online #MedComms activity is great fun, and it was terrific to see so much happening across the global community on #MedComms Day, 12 June, but I need to get out sometimes!
I've arranged an old-fashioned, informal, in-person MedComms Networking event at Alderley Park, 17 July. Everyone's welcome. Join us for Compliance, Regulatory Challenges and Event Innovation. It's free to attend thanks to the generosity of the sponsors, aps Events & Media, and our hosts, Bruntwood SciTech and their team at Alderley Park campus.
We're still finalising details, but it'll largely be Q&A based with some terrific panellists. Trishna Bharadia (Patient Engagement Expert and Advocate), Mark Handforth (Director, 3Sixty Event Consulting), Jayne Packham (ABPI Code of Practice trainer), Adriano Souza (Global Congress & Engagement Strategy Lead, Roche) and Simon Stones (Team Leader, Envision Pharma and Patient Advocate) are all joining in.
We've added an in-person Huddle for freelancers beforehand (all freelancers welcome, not just MedComms Workbook subscribers).
If you can't make the event, but still want to be sociable, find us afterwards at the nearby pub, The Churchill Tree. Simply come along and join in.
On a similar note, here's a loud shout out to James Harper and his Digital Pharma: Unlocked community. It's grown rapidly and is an interesting mix of disruptive folks from across the industry. They largely meet online, but also occasionally gather in-person and that's what's happening on 11 July in Central London for their Summer Social. I'm going. It would be great to find more #MedComms folks there.
Meanwhile, back to our online activity...
Last week's webinar was fascinating. Quint Boa from Synima talked about the role of AI in medical video and animation today. If you're a screenwriter, voice-over artist, translator or running a stock image library you'll be worried, but Quint believes we're still some way away from really being able to produce decent video from text as easily as current headlines make out. And a good mode-of-action animation that passes medical approval is a long way off!
We'll see.
Coincidently, as you may have seen, there has been significant controversy surrounding the imminent launch of a new film, The Last Screenwriter. Billed as "The First feature film written entirely using AI", it is has apparently terrified Hollywood. Any thoughts?
Embracing AI within publications and medical affairs is arguably more straightforward. In tomorrow's #MedComms webinar, the Nested Knowledge team will demonstrate how agencies and pharma can use their multi-AI-driven, living literature platform to produce high-quality outputs such as systematic literature reviews, scientific communications platforms, and publication updates in a cost-effective and timely manner. Everyone welcome.
Next week we end the current series of #MedComms webinars by reviewing the Worldwide Landscape of Freelance Medical Writing with Adriana Rocha (EMWA's Freelance Business Group) and Eleanor Steele (The MedComms Workbook). Please help spread the word and encourage all relevant others to join us.
Stay well, everyone. There's lots more coming. Hit the reply button and let me know if you have any comments or suggestions.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 8,000 colleagues in the MedComms Networking LinkedIn Group
The information at MedCommsNetworking.com is always bang up-to-date!
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