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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 25 April 2023
Hi
As I write this (sadly, in Oxford, UK) the record-breaking number of delegates attending the 19th Annual Meeting of The International Society for Medical Publication Professionals (ISMPP) are waking in Washington DC in the USA. Some brave souls will undoubtedly be preparing for their morning run, whilst others will be happy if they can still find their pink socks. This year's theme is "Patients First" and yesterday Kelly Soldavin of Taylor and Francis was handing out awards to celebrate 'Patient Premiers', reflecting areas where patient involvement and engagement excels.
One of the winners was Trishna Bharadia, a multi award-winning patient engagement consultant and advocate who - entirely coincidentally - joined me last week in conversation on our weekly #MedComms Webinar. That recording is now freely available for everyone on NetworkPharma.tv. It's well worth watching. Gather your team. Share some cake. Ignore the old bloke stumbling over his words, and concentrate on listening to what Trishna is saying. It's fascinating and articulate. Open, honest reflections on how we as an industry are managing to embrace and listen to the patient voices around us. Or not.
"Making progress, but could do better" is an inevitable conclusion, but it's much more nuanced than that. I'd love to hear what you think.
Tomorrow, we discuss the practical implementation of omnichannel for medical communications; a hot topic now as Medical Affairs teams are increasingly seeing the value of omnichannel methodology. We'll examine challenges we know many of our clients have with this shift: from grasping the fundamental objectives of omnichannel, to the need to subtly apply technology to the traditionally personal, face-to-face MSL role. Along the way we'll address the expanding remit of medical writers, efficient content creation and targeting, integrating digital channels, and the lessons we can bring over from commercial best practice. We promise a jargon-free exploration of real-world solutions to real world problems. Our panellists will be Melissa Fung, Malvika Katarya and Frank Fisher from AMICULUM.
Then, hold on to your hats. Next week we revisit AI! Despite so much hype about ChatGPT, you might still be wondering how you COULD use it, and whether you even SHOULD use it in MedComms. Camino Communications are innovators in omnichannel MedComms and have been actively testing the capabilities of generative AI; join them to hear about practical use cases of things you can do today, as well as the considerations and potential pitfalls. They will also explore the wider landscape of AI beyond large language models to uncover how it is already transforming the biotech sector and what to look out for in the future. We'll be joined on the panel by Jess Ingram, Natasha Singh Kent and James Turnbull. Please join us. Tell your friends.
And the following week, Katja Martin (medtextpert) will help us learn some more about prompt engineering. We can probably all benefit from using these new AI tools more wisely. It might well be a whole new career opportunity for some.
There's lots more coming. Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
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