Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 24 October 2023
So, Fishawack Health now becomes Avalere Health. Unifying as Avalere Health means the acquired brands, Hive and Pollen Health, Dudnyk, 2e, closerlook, StoneArch, Skysis, Fire and Rain, PAI, and PRMA Consulting, have all been "retired". That's now one large communications group.
Is it a case of a new brand for a new era in MedComms?
Or more about the continuing consolidation within and around major communications company brands?
It's been forecast for some time that we would end up with a few large brands and lots of small boutique start-ups mostly looking for acquisition. The ease of starting a business coupled with the costs of then doing sustainable business nowadays might simply make that inevitable.
Overall, MedComms is still a very healthy business sector, and everyone still goes to great pains to tell me they are very busy. But it's also clear there have been underlying changes this year. Recruitment has certainly slowed. The unusually public discussions amongst specialist MedComms freelancers earlier in the year about work flow proved to be a forerunner of wider - less publicly discussed - challenges within the business.
Is it simply the cost-of-living type issues that we all seem to be facing, and the relentlessly pessimistic press coverage in light of world events, that's simply causing everyone throughout the supply chain to tread more cautiously and to tighten belts?
Are there specific changes happening within own specialist business?
And, of course, what role does technology play?
Last week's Webinar with Matt Lewis, Global Chief Artificial and Augmented Intelligence Officer at Inizio Medical, about Artificial Intelligence (AI) in MedComms: Past, Present and Future was fascinating. The recording is freely available as always and provides plenty of food for thought. Importantly we heard about new guidance now coming out from the Healthcare Communications Association (HCA), the International Society for Medical Publication Professionals (ISMPP) and the Medical Affairs Professional Society (MAPS).
Matt also posted an article on LinkedIn afterwards, with some more thoughts arising from the webinar; Augmented Intelligence in #MedComms.
The AI theme continues tomorrow in Embracing the AI Era in Medical Writing. We will be joined by Alex Evans, a pharmacist, community pharmacy consultant, and medical writer with over 12 years of clinical practice experience in community, outpatient health system, long term care, and academic settings. And now, Prompt Engineer! We will learn about the rapid evolution of medical writing with the introduction of AI writers, and witness a live demonstration of how these tools can revolutionize healthcare communications.
Meanwhile, some things don't change! Another review of the ABPI Code of Practice is imminent. I'm delighted that Jayne Packham, an award-winning ABPI Code of Practice trainer, is returning to join me next week, Wednesday 01 November, to review recent cases and share her thoughts on current hot topics. It will be a timely opportunity to reflect on where we are and where we are heading. Please join us and encourage all relevant others to join us.
Stay well, everyone. There's lots more coming.
Managing Director, NetworkPharma Ltd
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