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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 21 March 2023
Hi
I ran a closed online meeting yesterday, for postgraduates at the University of Oxford's Medical Sciences Division, with a panel of volunteers from the Sponsors of FirstMedCommsJob.com. Kudos to all who joined in.
As we wrapped up, someone asked about the future of medical writers, in light of developments in AI and the likes of ChatGPT.
I find the question intriguing. The answers from our panel, who were mostly writers, were probably much the same as you'd expect. That AI tools coming through may prove useful to writers but can't replace them.
I think AI is more transformative than that. I don't think good medical writers are redundant. Far from it. But I think we'll see their work impacted more than we appreciate. I'm quite sure tools are already being used more extensively within our business than we realise. I've no doubt that AI is already more than capable of replacing humans in some areas of writing. Maybe just the boring areas?
What surprised me, though, was that none of the medical writers on the panel had played with ChatGPT directly. In at least one case the employer is instructing staff not to play with it, because of privacy concerns.
That, I think, is a mistake. Find a way to at least play with ChatGPT. You're surely aware the updated GPT4 was launched last week? Remember the adage, "AI won't take your job. But people who understand AI might well do." And also another one; "What you are seeing at the moment is the worst that AI is ever going to be." Think about that for just a moment.
If you agree such change is coming and coming fast, join us for our next AI themed #MedComms webinar. On Wednesday 05 April I'll be joined by Lisa Chamberlain James, Barry Drees and Jamie Norman from Trilogy Writing & Consulting. The topic is, AI tools for medical writers - turkeys voting for Christmas? What do you think? Should be fun. Everyone's welcome. Sceptics and believers!
Meanwhile talking about change, last week's webinar provided lively discussion. Medical Society Conferences: What we predicted and what we think is happening featured Len Starnes who has been tracking Medical Society conferences for many years now, accompanied by Ilan Ben Ezri, and April Chan of G-Med. Why are we all being pushed so hard to return to in-person events? Are we in danger of going backwards in terms of encouraging more diverse audiences? You can watch the video at NetworkPharma.tv or in this case you can listen while you jog. Our #MedComms Chat podcasts are freely available on Podbean and Spotify.
Tomorrow, we'll ask Does format matter? How Healthcare Professionals (HCPs) are engaging with educational content with Caroline Halford, Elsbeth Headley and Rebecca Cox from Springer Healthcare.
Then next week we talk about Early and adaptive strategic planning for successful pharma product launch with the team from AMICULUM. Please spread the word.
These #MedComms webinars are fun!
There's lots more coming. Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
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