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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 14 May 2024
Hi
There's always some mystery around what will happen on our annual #MedComms Day - this year it's 12 June - and that's part of the fun. It's year 13 and I'm sure it will be as noisy as ever, on the day. But details of any events I hear about in advance are listed at MedCommsDay.com so please share your plans. As always, we start with the sun rising over Auckland, New Zealand and finish with it setting over San Francisco, USA. Have some fun. Be as creative as you like. Use the hashtag #MedComms where possible.
Meanwhile, here in the UK it's Learning at work week, so I'm seeing lots of posts on LinkedIn and elsewhere about social inclusion through learning and the importance of activities like the Continued Professional Development (CPD) programme run by the Healthcare Communications Association (HCA). This week they are encouraging you to Harness the Power of the Quarter Hour. Each day they are releasing a quarter hour, on-demand learning module, for you to undertake over your coffee break and build up an hour of learning to add towards achieving your annual CPD expectations. Their MyCPD.healthcare platform helps everyone, member or not, to record their CPD progress.
Yesterday, the HCA announced the first accreditation of an external course as a part of their scheme, when they accredited the whole in-house development initiative for experienced talent, NORTHSTAR, for IPG Health Medical Communications. Guidance is provided here about how organisations providing Continuing Professional Development (CPD) for their own employees, or as a commercial offering, can apply for HCA accreditation.
As it happens, Hannah Brocklehurst, Rebecca Douglas, Holly Oates and Helena Williams from IPG Health will be with us tomorrow, for our free #MedComms webinar, Driving Professional Development in Medical Communications: A Call to Action. Join us to hear about their award-winning presentation at the recent ISMPP Annual meeting, "Engaging a multi-generational workforce in medical communications".
Here's news of some other relevant upcoming activities I've spotted that might be also of interest to members of this community...
Yesterday's launch of GPT-4o from OpenAI created lots of excitable chatter. See their video, Say hello to GPT-4o or read how the BBC Online news service describes how the Upgraded ChatGPT teaches maths and flirts - but still glitches or watch the video Be My Eyes Accessibility with GPT-4o for some thought-provoking demonstration of its power.
Comprehensive summaries of Days 1 and 2 of the 2024 ISMPP Annual Meeting are now available from The Publication Plan (at the time of writing, we're waiting for day 3).
The recording is now available from the recent Digital Pharma: Unlocked (DPU) event. To sell or not to sell - has pharma become too precious to promote? with James Harper, Paul Simms, Andrew Binns, Rina Newton and Faisal Mehmud.
What else have you seen? Share the details using hashtag #MedComms on LinkedIn.
Stay well, everyone. There's lots more coming. Hit the reply button and let me know if you have any comments or suggestions.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 8,000 colleagues in the MedComms Networking LinkedIn Group
The information at MedCommsNetworking.com is always bang up-to-date!
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