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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 09 May 2023
Hi
So, here's a topical news item from BBC News Online today, ChatGPT: Can students pass using AI tools at university?
"Universities have been scrabbling to understand what AI applications such as ChatGPT are capable of and introduce guidance on how they can be used - and now, they're being urged to teach students how to use them."
We could rewrite that...
"MedComms agencies have been scrabbling to understand what AI applications such as ChatGPT are capable of and introduce guidance on how they can be used - and now, they're being urged to teach staff how to use them."
Your thoughts? Where does your company currently stand?
Last week's webinar, AI today and tomorrow: Real-world applications for MedComms, addressed some practical use cases and drew an important distinction between use of the public interface and of the developer interface. My thanks to Jess Ingram, Natasha Singh Kent and James Turnbull who together are new agency on the block, Camino Communications. I'd love to hear your comments and feedback.
We're going to get even more practical tomorrow. In this week's #MedComms webinar we will talk about prompt engineering with Katja Martin (medtextpert) who will help us gain deeper insights into ChatGPT and its applications for medical communicators. What more might you get out of ChatGPT and other AI tools if you know some more about what you can do? Everyone's welcome. Please join us.
Meanwhile here's a couple of suggestions for your next coffee break. Gather your team, share some cake and discuss (I'm linking to my LinkedIn discussions to see if I can encourage you to add your own thoughts).
The Risks of Using ChatGPT to Co-Write Your Scientific Paper is well worth watching. Sampoorna Rappaz provides excellent cautionary notes to think about when considering this specific type of project.
It's surely likely that single domain AI models will play an important role in all our near-term futures. So, take the functionality of eg ChatGPT and restrict its action to a highly verified, very large and specialist database of information about oh say, medicines... I discovered at the weekend that we can all watch a recent presentation from Stephen Mott for the Healthcare Communications Association (HCA) members about PharmaGPT. Ignore the technical difficulties they had demonstrating the systems, it's well worth watching and thinking about what Steve is doing here.
But life is not all about AI! No really. Next week's webinar even looks a tad old-fashioned, maybe. Join Avantika Deo (Managing Editor at Impact Science, Cactus Communications), Mayako Ikeda (Senior Solution Manager, Edanz Group), Hamish McDougall (Publishing Solutions Manager, SAGE Publishing) and Krista Storm (LBG Health Content Solutions) to talk about Sponsored supplements as a tool to drive medical content engagement. What's the new story? Our panel spans the globe and will be interrupting breakfast, lunch, tea and dinner plans to share their expertise with you.
Don't you just love what technology enables us to do and the conversations we can have?
There's lots more coming. Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
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The information at MedCommsNetworking.com is always bang up-to-date!
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