Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 06 February 2024

    Hi

    In a public statement on generative A.I. tools list week, the National Association of Science Writers (NASW) wrote that they "commit to not using generative A.I. tools like ChatGPT or Bard to replace work done by human writers and editors" and that "for the integrity and accuracy of journalism, we must remain vigilant so that readers and writers alike can clearly distinguish between human- and algorithm-generated content."

    OK, but I think it's simply going to become a whole lot more complicated, for all of us, this year.

    In tomorrow's #MedComms webinar, David Noble and Matt Goodwin from Touch Medical Media will talk about current approaches to Independent Medical Education (IME). How are new technologies including AI impacting on delivery of programmes and on the measurement of their effectiveness for learners and for funders? Please join us.

    Last week's webinar, Are we facing a new era in MedComms medical writing? was a lively, free-flowing, discussion with Liz Stutz (Roche), Annette Keith (Langland) and Eleanor Steele (The MedComms Mentor). The different perspectives were interesting. Perhaps inevitably the discussion rapidly became all about AI. Afterwards we felt we had left too many questions from the audience unanswered, so the panel is reconvening for an EXTRA #MedComms Webinar on Friday, 9 February, for a Q&A session. Please join us.

    The concerns of freelancers across our community came through strongly in the results of our #MedComms Freelancing Barometer 2024. A massive 550 responses! Thanks to everyone who participated. The results are fascinating and should be valuable for all freelancers, aspiring freelancers and anyone who commissions freelancers. And they provide plentiful food for thought and valuable insights, for everyone, into the state of #MedComms today and where we are heading. Do take time to read them and to comment in our LinkedIn discussion. Importantly, we are convening an expert panel to discuss the results next week, in another #EXTRA Webinar on Thursday 15 February. I will be joined by Lisa Baker (freelancers in Pubs), Laura Kehoe (EMWA's Freelance Forum) and Eleanor Steele (The MedComms Mentor). Please join us.

    Oh and next week's regular Webinar on Wednesday 14 February will be with the publishers. AI in medical publishing - are we loving it? (Do you see what we've done there?) Please join us.

    So much to talk about, so little time.

    Meanwhile, check these out, over your next coffee break...

    The new ACCORD reporting guideline to help the medical and scientific communities to improve the reporting of research involving consensus methodologies, published last week in PLOS Medicine with simultaneous presentation at the 2024 European Meeting of ISMPP.

    A white paper from Tim Hardman of Niche Science & Technology, Artificial Intelligence in Medical Writing: An Insider's Insight

    An article by Natalie Yeadon in Pharmaphorum, In-person, hybrid, or digital? State of pharma meetings and events in 2024.

    And this could be useful, from Monica Nicosia, the
    2024 Freelance Medical Communicator Tools of the Trade Survey

    How the heck can we keep up?

    Stay well, everyone. There's lots more coming.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on LinkedIn @NetworkPharma
    Join more than 8,000 international colleagues in the MedComms Networking Linkedin Group
    The information at MedCommsNetworking.com is always bang up-to-date!

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