Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 05 December 2023

    Hi

    Last week's #MedComms webinar worked well again. Salgo Merin and Shweta Pitre from SIRO Clinpharm talked about Plain language summaries (PLS) of scientific publications and how they are a vital tool now for bridging the gap between the scientific community and the general public by facilitating the dissemination of scientific knowledge, promoting transparency and improving overall health literacy. Anyone can watch the recording anytime now at NetworkPharma.tv as usual.

    We seem to have been talking about PLS for years now, but there really seems to have been a step change this year. I still find the terminology confusing, though. Any conversation about PLS seems to require an initial conversation to agree terminology and definitions including, crucially, who the target audience is. As a general point, though, who can argue with the basic idea that information about medicines and science generally should be more easily accessible to all? PLS are one more tool we can use to that end.

    Discoverability of the information, including specifically of the PLS, then remains a challenge. Future Science Group, Taylor & Francis, Sage, and Becaris Publishing are currently inviting feedback about the need for a centralised database of plain language materials. Again that's something that has been talked about for a long time, so please take 5 minutes to complete their Plain Language Summary Discoverability Survey.

    We'll hear more about PLS and much more tomorrow, in our last #MedComms Webinar of 2023. Yes, it's that time of year again. It's our annual Meet the Medical Publishers event!

    On our panel this year we have Clare Cook (Senior Editor at Springer Healthcare), Hamish McDougall (Publishing Solutions Manager at SAGE Publishing), Jonathan Patience (Head of Publication Development at Taylor and Francis) and Joanne Walker (Co-Founder and Publishing Director at Becaris Publishing).

    I think we can safely assume we'll talk about the impact of AI!

    There's been plenty of unexpected change and disruption in our marketplace this year. I'm guessing 2024 will be interesting in many ways for all of us. It feels like there's a real paradigm shift underway. Just 12 months ago most of us really weren't thinking about AI and tools like ChatGPT, at all. It's been quite a year for AI. But much more has been changing in MedComms for some time now. Clients. Audiences. Deliverables. Working practices.

    Someone said last week, "Maybe it's no longer MedComms that we all do?"

    That caught my attention. Crikey - maybe we need a new hashtag! For now, join the discussions using hashtag #MedComms but who wants to predict where we'll all be in another 12 months?

    Meanwhile, we're not quite finished with 2023. Next week is our traditional End of year Huddle for #MedComms Freelancers and guests. Silly seasonal hats and/or jumpers are a must. It's primarily for freelancers who subscribe to the MedComms Workbook service but, in the spirit of the season, any freelancers and any interested parties are welcome to join us.

    Stay well, everyone. There's lots more coming!

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on LinkedIn @NetworkPharma
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    The information at MedCommsNetworking.com is always bang up-to-date!

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