|
MORE DETAILS
|
WEEKLY COMMENT
|
Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
|
|
MedComms Networking - 05 March 2024
Hi
I enjoyed taking a break from AI in last week's #MedComms webinar. Kudos to Paul Hutchings and his collaborators for developing the Under the Tree industry initiative. It's designed as a safe online space where communications professionals can learn the skills and techniques needed to transform workload stress and pressure into a positive influence. Paul and Catherine Keddie shared with us an excellent review of the different types of stress and options for its management. Can we create an industry where the natural levels of pressure and stress that come with the role are used as a force for good, rather than us feeling crushed by it? What do you think? They'd love to hear from you.
Of course, it's AI that's currently causing stress for some. Tomorrow and next week our webinars continue exploring this year's hot topic!
If you work within a MedComms agency, do you have a public position statement about your use of AI to share with clients and suppliers? Why not? Is it 'a work in progress'?
The Healthcare Communications Association (HCA) published their guide, Developing an Organization's AI Policy last month. And I've just seen How are we using AI in med comms? posted last month by Wallace Health.
There must be more.
The only other one I've seen was Using generative AI in healthcare comms - our promise to our clients posted by Cuttsy+Cuttsy in December and I'm delighted Joe Hance, Jon Hume and Philippa Pristera will join me for tomorrow's free #MedComms Webinar to share and discuss practicalities from their ethical framework. How do we ensure authentic use of AI within the industry? Join the conversation.
Next week, two free #MedComms webinars will explore very different approaches to AI.
On Wednesday 13 March Zayed Yasin and Sam Pitkeathly from Writer will talk about Transforming the way Healthcare Businesses Communicate using Enterprise-Level Generative AI.
And on Thursday 14 March we'll run another EXTRA #MedComms webinar. Kudos to Tania Sultana (medical writer) and Mario Morel (digital teamwork specialist) from Foremost Medical Communications for agreeing to demonstrate live and exploring the benefits as well as the challenges for medical writers of using Microsoft's Copilot.
Meanwhile, here's some news of other relevant activities I've spotted that might be of interest...
The Asia-Pacific MedComms Network is running their next quarterly online meeting on 21 March, The future is now: adopting AI to enhance medical communications
Also on 21 March, Costello are hosting a webinar - 10 things I hate about agencies (...and ideas for change-makers on doing things differently.)
Costello are also running a webinar on 23 April, How to Successfully Engage Patients in MedComms: A Multi-Stakeholder Perspective
And the European Medical Writers Association (EMWA) have released details of their 57th EMWA Conference that is taking place in Valencia 7-11 May. There's plenty of sessions about AI!
Stay well, everyone. There's lots more coming.
P.S. Our next in-person FirstMedCommsJob event for entry-level jobseekers is at Manchester University on 21 March. Please help spread the word. Thanks.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 8,000 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
|
|
|
|
