Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 02 May 2023
There are some intriguing headlines appearing this week, for instance...
Yesterday from The Telegraph: Hollywood writers threatened by rise of AI preparing to strike (Update - as I write this, they just announced they are striking today!)
Today from BBC News online: AI 'godfather' Geoffrey Hinton warns of dangers as he quits Google
What about last week's article in JAMA Internal Medicine, Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum, which enjoyed wide spread discussion on social media? Spoiler alert - "The chatbot [ChatGPT] responses were preferred over physician responses and rated significantly higher for both quality and empathy."
These are interesting and somewhat disconcerting times.
I'm still meeting folks in and around MedComms who laugh and say they haven't used ChatGPT yet, but they've heard it makes stuff up so it's clearly not useful.
Meanwhile, I'm intrigued by stories I hear and read on social media (who believes them, eh? I know). MedComms agencies banning staff from using ChatGPT. Other MedComms agencies developing written policies about how and when staff can use ChatGPT in project work and maintaining audit trails. Pharma companies expecting budget reductions because "surely AI can do that now to save time" and a Pharma company that is reviewing work from agencies using AI-detection tools (which seems a tad dangerous given how by all accounts the tools don't seem to work very well).
What about the MedComms Agency Director who tried answering their own medical writing tests by using ChatGPT, and passed with flying colours! That's maybe something to think about.
And let's not forget, ChatGPT is just the poster girl for a whole bunch of AI tools that could be used in and around MedComms, let alone the myriad of tools that are being launched weekly now for applications in other businesses around us.
So, what's really happening out there in the real world, in practice? Who knows, but I am sure we should all be playing with these tools more, and thinking together about some of the possibilities in and around MedComms.
What say you? Join us if you are able, this week and next, for a couple more AI-themed #MedComms webinars. Gather your teams, share some cake, and see what you make of the discussions.
This week, Wednesday 3 May at 12.00 UK time, AI today and tomorrow: Real-world applications for MedComms with Jess Ingram, Natasha Singh Kent and James Turnbull from Camino Communications
Next week, Wednesday 10 May at 12.00 UK time, Enhancing Your Workflow with ChatGPT: Effective Prompt Engineering and Practical Applications with Katja Martin (medtextpert)
Despite everything, is #MedComms a great place to work or what? Last week I saw Oxford PharmaGenesis, Aspire Scientific, Word Monster, AXON, Touch Medical Media, Havas Lynx Group, Hive (A Member of Fishawack Health) all celebrating their Great Place to Work 2023 awards. Did I miss anyone? Go #MedComms!
There's lots more coming. Stay well, everyone.
Managing Director, NetworkPharma Ltd
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