Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 02 January 2024
Here we go again! Who's working this week?
Hold onto your hats now, for what might be an interesting year for all of us in and around #MedComms.
We'll never properly measure and track MedComms business activity - let's face it, we can't entirely agree on how to define MedComms in the first place - but it was an unexpectedly mixed picture last year, and very challenging for some. Fundamentally, this business remains healthy, but there's a lot of 'change in the air'. Some of that change has evolved slowly, like the increasing role of patients in what we do. Some change accelerated dramatically during Covid lockdowns such as new working practices and it's clear not all those consequences are playing out as expected. Some change appeared suddenly. Generative AI tools like ChatGPT are only just starting to impact us. The phrase that quickly became a cliche last year, "remember, this AI is currently as bad is it will ever be, so think about what might be coming..." is worth restating again. And again.
Early last year the #MedComms freelancers were refreshingly open on the likes of LinkedIn about changes they were facing in workflow patterns. Here's a link to one of the many public discussions at the time. The discussions, public and private, continued throughout the year about what was changing in the marketplace and why.
There weren't any clear answers and, anyway, there were multiple factors at play, which varied for individuals in different locations and roles and areas of the business, but the effects were real and felt by many. I am quite sure those challenges will continue into this coming year.
This month I'm doing more to specifically support the specialist freelancers who subscribe to our MedComms Workbook service. We've some really quite interesting meetings and training sessions coming up.
Importantly, I'm keen to gather data more widely from across the global community to build an overall picture of how specialist freelancers working in and around #MedComms have fared during the past year and to gather data about what additional support might be useful in 2024. The results will be shared freely for everyone to think about on 1 February. Please help spread the word and encourage all relevant others to join in.
Change will be a common theme in our free weekly #MedComms webinars that start again on 31 January. Join us when we'll ask Are we facing a new era in MedComms medical writing? with Liz Stutz (Roche), Annette Keith (Langland) and Eleanor Steele (aka The MedComms Mentor).
First though, an EXTRA webinar on Thursday 18 January. We'll ask Are we taking notice of ChatGPT and allied AI technologies in MedComms? with Martin Delahunty (Inspiring STEM Consulting), Katja Martin (medtextpert), Stephen Mott (PharmAdvisor) and Avishek Pal (Novartis). Almost exactly one year on from when we asked "Should we take notice of ChatGPT and allied AI technologies in MedComms?"
A year can be a long time in #MedComms.
Stay well, everyone. There's lots more coming!
Managing Director, NetworkPharma Ltd
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