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MORE DETAILS
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MORNING WORKSHOP - 23 MAY 2019 - LONDON
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Scientific storytelling and audience engagement: the next chapter
Following a successful event in May 2017, AMICULUM hosted the sequel. It was another lively and engaging workshop focusing on bringing scientific content to life using a variety of different approaches. Excellent speakers. Excellent hospitality. A really useful morning. We're all looking forward to the another chapter.
Scroll down for a summary and some of the slides.
On 23 May 2019, AMICULUM hosted the next chapter in their MedComms Networking event, focusing on "Scientific Storytelling and audience engagement" with an 'A-list' of speakers. Andrew Thorp, an award-winning speaker, trainer and consultant in the field of business storytelling, kicked-off by discussing the role of storytelling in engaging audiences in an increasingly 'noisy' world. In order for stories to resonate with individuals, he stressed that they must appeal on both a cognitive and emotional level. Next up was Andrew Jones, a technical lead at AMICULUM, who discussed the science of storytelling through exploration of the impact of verbal and visual techniques on the brain. In addition, he explained how the application of learning theory to medical communications can ensure that our work has the greatest possible impact. Finally, Alan Thomas, founder of 'Ataxia and Me', brought a patient's perspective to scientific storytelling. He demonstrated how sharing stories can help raise awareness of rare diseases such as ataxia, and highlighted the importance of a patient-centric approach to healthcare. The event ended with a lively panel discussion and energetic networking, which continued into the afternoon.
Date: 23 May 2019
Venue: Richmond Adult Community College, Parkshot, Richmond, TW9 2RE [DIRECTIONS]
Timing:
10:00 Registration
10.30 Formal Session
10:30-10:45 Once upon a time...
Peter Llewellyn (NetworkPharma) and Kirsty Okyne (AMICULUM)
10:45-11:10 The art of storytelling
Andrew Thorp (Speaker, coach, and consultant)
11:10-11:35 The science of storytelling
Andy Jones (AMICULUM)
[DOWNLOAD ANDREW'S PRESENTATION - PDF]
11:35-11:45 Panel discussion and Q&A
Andrew Thorp and Andy Jones, moderated by Kirsty Okyne
11:45-12:05 The patient story: Ataxia and me
Alan Thomas (Founder, Ataxia and Me)
12:05-12:20 Panel discussion and Q&A
Andrew Thorp, Andy Jones and Alan Thomas moderated by Kirsty Okyne
12:20-12:30 To be continued...
Kirsty Okyne (AMICULUM)
12.30-14.00 Lunch and networking
To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.
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