Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    Many thanks to all the Sponsors of MedComms Networking

    AFTERNOON WORKSHOP - 11 MAY 2017 - LONDON

    Scientific storytelling and audience engagement

    This was a full and lively afternoon, hosted by AMICULUM. An ever-changing technological world means that patients, physicians and clients are demanding tailored information that is relevant, timely and engaging. The three speakers addressed the transformation of scientific content spanning a range of audiences and viewpoints, touching on scientific storytelling, learning design, and audience engagement.

    Summary wrtten by Rachel Vaux, Delta KN:

    On 11 May, AMICULUM hosted its first MedComms Networking event in Richmond, discussing the topic of "Scientific Storytelling and Audience Engagement". Dr Sheetal Patel, who heads up a team of instructional designers at AMICULUM, began the afternoon by looking at ways to engage a millennial audience. She suggested three tools: storytelling, virtual reality and instructional design. Dr Kartik Modha brought a physician's perspective on audience engagement. He explained that the demands that modern HCPs face mean that information needs to be concise, engaging and relevant. He suggested the use of short-form video content or case-based information to provide engagement and aid understanding. Mike Walker, creative director of an advertising and marketing agency, tackled the subject from another perspective. He emphasized how people's engagement with science is not simply about understanding the facts, but the meaning of those facts to the individual. It is tempting, he argued, for scientists to present data and assume that evidence alone will engage people and change behaviour, but by making our communications relevant on a personal level we can have the biggest impact. The afternoon ended with a lively panel discussion and networking in the pub across the road, where discussions about how to apply learning theory to make communications more engaging, effective and efficient went on into the evening.

    Date: 11 May 2017

    Venue: Richmond Adult Community College, Parkshot, Richmond, TW9 2RE [DIRECTIONS]

    Timing:

    14:00-14:30 Registration

    14:30-14:50 Welcome and introductions - Peter Llewellyn, NetworkPharma and Jane Smith, AMICULUM

    14:50-15:20 Engaging a millennial audience - Sheetal Patel, AMICULUM

    [DOWNLOAD SHEETAL'S PRESENTATION - PDF]

    15:20-15:50 Audience engagement: a physician's perspective - Dr Kartik Modha, General Practitioner

    15:50-16:05 Coffee break

    16:05-16:25 Audience engagement: visual and verbal storytelling - Mike Walker, BBH

    16:25-16:45 Moderated panel discussion

    16:45: Summary and close

    To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.

    WHAT ELSE?

    This meeting is free to attend thanks to the generosity of the event sponsors, AMICULUM Limited

    AMICULUM supports MedComms Networking

    Companies attending included:

    DMC
    A Tree of Life Sciences
    AVT Connect
    AXON
    Bedrock Healthcare Communications
    BioScience Communications
    Caudex
    Envision Pharma Group
    Fortis Pharma Communications
    Green Park Content
    Havas Life Medicine
    NetworkPharma Ltd NexGen Healthcare Communications
    Niche Science and Technology
    Pollen
    Porterhouse Medical
    Prescript Communications
    Publicis Resolute
    Real Science
    Sciterion
    Solaris Health
    Stgilesmedical
    Succinct Medical Communications
    Synergy Vision
     Virgo Health
    Wave Healthcare Communications
    WRG Healthcare


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    Telephone +44 (0) 1865 784390 Email: support@networkpharma.com

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