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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 31 January 2023
Hi
Well, that was a more exciting month than I was expecting! How was your January?
New and long-awaited PMCPA social media guidance was launched last Thursday and provided an interesting opportunity. Kudos to Jayne Packham, an award-winning ABPI Code of Practice trainer, for immediately agreeing to jump online with me on Friday morning to share her first impressions, some opportunities and risk points. The recording is freely available to everyone at NetworkPharma.tv. Hopefully we've provided some useful pointers as you think about implications for your own projects.
NOTE the PMCPA are running a free webinar about their new guidance on 21 February - register here (move fast, their webinar on 9 February is already fully booked!)
The buzz from ChatGPT continues and it was a topic of hot conversation at last week's ISMPP Meeting in London. They've announced an ISMPP U webinar on 8 February, The Rise of ChatGPT and Generative AI: Implications for Medical Writing, Authorship, Content Development and QA Systems. If you aren't a member there is a modest cost, but it's likely to be money well spent.
After the fun and games we all had, talking about whether ChatGPT could in fact qualify as an author, we saw strong guidance from Nature in their Editorial; Tools such as ChatGPT threaten transparent science; here are our ground rules for their use. And mention of such tools started appearing in the Author guidelines from BMC journals such as Antimicrobial Resistance & Infection Control
This isn't a passing fad.
Meanwhile, if you prefer listening to podcasts rather than watching videos, you can now listen to some about #MedComms too! I've added the audio recording of our recent #MedComms webinar (from 19 January 2023), to my new collection of #MedComms Chat podcasts; Should we take notice of ChatGPT and allied AI technologies in MedComms? features Martin Delahunty, Katja Martin, Stephen Mott and Avishek Pal.
The new collection of #MedComms Chat podcasts is freely available via PodBean or Spotify. For now, I've simply added several panel sessions and some #MedComms stories that were available as videos at NetworkPharma.tv but that also work as audio-only sessions. Going forwards, I'll play more with the podcast format. Feedback welcomed.
Hopefully February will be slightly less manic, but this week we start my regular Wednesday #MedComms Webinars again.
This Wednesday, 01 February, Beth Lesher and Larry Radican of OPEN Health will discuss the ins and outs of effective HEOR writing, how to create compelling narratives on unmet need and product value that resonate with readers, as well as the key questions we should always ask ourselves when beginning a new HEOR writing project. Everyone's welcome, find out more and register here.
Then next week, on Wednesday 08 February, Jayne Packham is back to talk more generally about the ABPI Code of Practice and share key takeaways from recent agency cases and Code updates. Join us and please help spread the word.
There's lots more coming. Stay well, everyone. Keep the discussions going, using #MedComms.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 7,600 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
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