|
MORE DETAILS
|
WEEKLY COMMENT
|
Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
|
|
MedComms Networking - 07 November 2023
Hi
Last month, Fishawack Health rebranded as Avalere Health. They are joining us for a #MedComms webinar on 22 November to tell us more about how they are preparing for the future challenges of Medical Affairs and the teams they work with. Please join us.
This month, Prime Global has rebranded as Prime, integrating their enhanced capabilities and saying they "need to deliver a fresh approach to problem solving, original thinking and better ways to improve lives sooner."
It looks like we are all gearing ourselves up for more change. It certainly feels like #MedComms changed this year.
If you are a freelancer working in and around publications, have you joined Lisa Baker's free community, Freelancers in Pubs? I'm joining their online meeting on 17 November, to talk about "What's Changed in #MedComms in 2023 (if anything)". I'm also running another MedComms Workbook Huddle (for freelance subscribers only) on 16 November when we'll talk with Christian Hambly aka the Freelance Geek about practical IT matters and in particular cybersecurity questions that freelancers have to face in their day-to-day working lives. That will be another opportunity to catch up on what's happening out there.
I'm curious to hear what the freelancers say. It's certainly been a disrupted year for many of them, though there are signs the workflow is picking up again and we're seeing a slight uptick in numbers of work opportunities going out to the freelancers who subscribe to my MedComms Workbook. Let me know if you have any thoughts.
One of the specialist medical translators told me this week that AI tools are definitely and significantly now impacting their business. And we know it is impacting regulatory writing and, for instance, writing consumer health information. But I'm still finding most MedComms writers are sceptical. Last week, saw the launch of The ISMPP Position Statement and Call to Action on Artificial Intelligence, published in Current Medical Research and Opinion (CMRO). You can sign up for their webinar in which they will provide more details tomorrow (free for members, sadly a small cost for non-members).
One change this year seems to have been how everyone now talks about "Omnichannel" solutions. In tomorrow's webinar, The Ultimate Guide to Digital Engagement in Pharma - Top Tips the authors of a new book, "The Ultimate Guide to Digital Engagement in Pharma", will share advice to help you master digital and omnichannel capabilities. Between them, Tim Sparke and Faisal Ahmed have extensive experience of working with pharmaceutical industry and healthcare communications teams. This will be a wide-ranging discussion about ways in which you can reach more people with high quality, innovative and impactful communications. How you can create more effective interactions with HCPs and Patient Groups. Please join us. We will have no choice, but to include discussion about AI!
Stay well, everyone.
P.S. Some things don't change. Last week's excellent Webinar with Jayne Packham, ABPI Code - Hot Topics, included the usual speculation about the colour of the upcoming new Code of Practice book! Blue, anyone?
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 8,000 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
|
|
|
|
