Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    AFTERNOON WORKSHOP - 13 March 2012 - LONDON

    Patient = Customer? Healthcare = FMCG?

    An excellent discussion about the importance of involving the patients in the development of healthcare management and treatment strategies.

    Topics that were addressed included: How the patient can and should impact drug development and healthcare delivery. The growing importance of the patient in shaping scientific and medical research, involvement in panels for discussion and decision making. Obvious parallels to the FMCG industry. The need for Pharma, health services, and public sector to be more "Patient Intelligent" and to understand and act on specific patient needs and requirements. History and experience of patient involvement in the public sector, guidelines and lessons learned, implications and current activities in the Pharmaceutical sector. Development of models for incorporation of patient perspectives and experiences in healthcare outcomes.

    Download a summary of the discussions here, written by Kirsten Corien of Pip Health.

    Useful reading:

    Uhm S, Liabo K, Stewart R, Rees R, Oliver S. Patient and public perspectives shaping scientific and medical research: panels for data, discussions, and decisions. Patient Intelligence 2012;4:1-10 [Read article here]

    Van Dongen, N. Become 'patient intelligent' to cure treatment aversion. Pharmaceutical Marketing Europe; January 2012 [Read article here]

    PROGRAMME

    13.00 Peter Llewellyn - Introduction

    13.15 Nadine van Dongen - Powershift in healthcare environment, the patient prescribes
    [DOWNLOAD PRESENTATION (PDF)]

    13.55 Sandy Oliver - Patient Intelligence: data, discussions and decisions
    [DOWNLOAD PRESENTATION (PDF)]

    14.35 coffee break

    14.55 Mark Nuijten - Patient data for Market Access
    [DOWNLOAD PRESENTATION (PDF)]

    15.35 Panel discussion

    16.00 Peter Llewellyn raffle draw and wrap up

    NetworkPharma

    To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.

    SPONSORED BY:

    Dove Press
    Dove Press

    Brandcast Media
    IML

    Presentations by:

    Nadine van Dongen

    Managing Director / Founder PIP Patient Intelligence Panel

    [More biographical
    details
    ]

    Professor Sandy Oliver

    Social Science Research Unit and EPPI-Centre and Institute of Education, University of London Mark Nuijten

    Founding member and Managing Director Europe at Minerva - International Health Economic Network

    [More biographical
    details
    ]

    Companies
    attending
    included:

    ApotheCom
    Ashley Communications
    Aspire Scientific
    AXON
    BioScience Communications
    Chimera Worldwide
    Cint
    Creation Healthcare
    Darwin Healthcare Communications
    De Facto Communications
    Equip Communications
    GlaxoSmithKline
    Initio Studio
    inScience Communications
    InterPhase Consulting
    Media Contacts
    Medipin Interactive Systems
    Mighty Pen Productions
    NICE
    Omega Scientific
    Optimum Patient Care
    PAREXEL MMS
    Rapiermedical
    RBW Consulting
    Real Pharma
    Springer Healthcare
    Verb
    Wolters Kluwer Pharma Solutions


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