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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 14 February 2023
Hi
There was some lively-ish discussion online around my question last week on LinkedIn about whether the MedComms freelancers were finding it a tad quiet at the moment. It's worth mentioning that a couple of other parallel discussions on LinkedIn were also similarly lively. See the discussions that Mark English sparked here and those led by Tiffany Yesavage here. The conclusions seem obvious. Although individual experiences are mixed.
During uncertain times like these, the benefits of networking and specialist communities becomes more obvious. I'm currently writing an article for EMWA's journal, Medical Writing, to highlight an array of networking groups for freelance medical writers. At the weekend I shared what ChatGPT had to offer on the subject and invited comments. Do join in.
The AI wars broke out properly last week. Shame Google messed up, but what's a 100 plus billion dollar loss between friends? Meanwhile, are you on the waiting list to try the new ChatGPT-powered version of Bing? Only a million or so of us so far.
This morning I've been listening to a Medical Affairs webinar led by Jayne Packham, which featured Steve Mott talking about his new ambitious initiative to develop PharmaGPT. It had to happen! Seriously though, can you imagine the potential power of these large language models built on massive, curated databases of medicines information?
Steve was one the brave panellists who jumped online with me for my EXTRA #MedComms webinar last month. The video recording of Should we take notice of ChatGPT and allied AI technologies in MedComms? has now surpassed 1,000 views and that, for a MedComms video, surely means it's gone viral!
Jayne joined me last week for a long-scheduled webinar in which she discussed the ABPI Code of Practice and key takeaways from recent agency cases and Code updates. The recording is now freely available for everyone and would serve as a great excuse for your own team lunch and learn. An unscheduled webinar with Jayne, which we ran a couple of weeks ago, within 24 hours of the launch of new PMCPA social media guidance, hasn't quite as many views as ChatGPT yet, but is well on its way! See that recording here and, again, it's a great excuse to gather the team and share some cake.
Isn't it great what we can do nowadays with the technology!?
We'll talk more about social media next week. A panel of digital strategy and communication experts, Danielle James, Dimithri Wignarajah and Luke Molloy, from the Healthcare Consultancy Group share their key principles for their roadmap to success, sharing forward-thinking insights and case studies spanning digital opinion leaders, socials strategy, co-creation, and more. Please join us. Everyone's welcome.
First though, in our #MedComms webinar tomorrow, Wednesday 15 February, Sarah Griffiths (Communications Director) and Mark Elms (Associate Medical Writer) from Oxford PharmaGenesis will talk about health literacy and how to develop materials for a lay audience. Please join us. Everyone's welcome.
There's lots more coming. Stay well, everyone. Keep the discussions going, using #MedComms.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on LinkedIn @NetworkPharma
Join more than 7,600 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
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