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MORE DETAILS
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USEFUL READING
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The following selected references from the past year or so should prove useful reading for everyone in MedComms. You will find a much more extensive collection of relevant headlines and links to news, views and opinions developing at our related MedCommsNews.com service.
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Connected opinion leaders: Pharma's new go-to professional influencers
Published by Medical Marketing and Media, 5 September 2018
Laura Entis reflects on the importance of the growing number of physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.
[Read on to find out more]
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The medical conference is dead, long live the medical conference REDUX
Published by Len Starnes on Linkedin, 2 September 2018
Len writes; "Almost five years ago I published my first in-depth report on the transformation of traditional medical conferences to hybrid physical-virtual events. The response and ensuing discussion was considerable and continues to this day."
[Read on to find out more]
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Encore vs. Original Presentations: Black, White, and Shades of Gray
Published by the MAP Newsletter, 13 August 2018
This article examines available definitions of Encore presentations and discusses some "real world" Encore scenarios and potential ways to handle them.
[Read on to find out more]
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ABPI blames doctor payment disclosure dip on GDPR
Published by PMLive.com, 3 July 2018
There has been a big drop in disclosure of payments and benefits in kind to named healthcare practitioners in the UK, down to around 49% in 2017 from almost 65% in the prior year
[Read on to find out more]
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Developing advocacy in the pharmaceutical industry
Published by PMLive.com, 21 June 2018
Advocates who can act as spokespeople for your brand and provide feedback on your strategy and tactics are a valuable asset and need to be treated with respect, honesty and transparency. In fact, having open and honest relationships with your key opinion leaders (KOLs) is crucial to launching and growing a successful brand and is an important element of any business plan.
[Read on to find out more]
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Interview: The BMJ's Patient Review Initiative - A Novel Expansion of Peer Review
Published by The Scholarly Kitchen, 19 June 2018
An interesting experiment has been going on for a half-decade, yet isn't front and center in conversations about peer review innovation. This is the BMJ's approach to inviting patients and caregivers (called "carers" here) dealing with particular health conditions to review relevant manuscripts.
[Read on to find out more]
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ISMPP: Looking to the Future
Published by The MAP newsletter, 16 May 2018
The International Society for Medical Publication Professionals (ISMPP) will build on their current success and encourage future growth and dialogue to advance best practices - not only in the publication of medical research, but also its wider dissemination and exchange.
[Read on to find out more]
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Permission Granted? The Ins and Outs of Copyrights in Medical Publishing
Published by The MAP newsletter, 13 February 2018
Medical publication professionals use the work of others when emailing an interesting article to the team, storing a copy in a literature database, or providing copies of articles to clients, vendors, review committees, advisors, or authors. They create new materials, which may eventually be used by others. They re-use material created by others or themselves when reproducing or adapting a figure that has been published or presented at a congress. Routine content exchanges can expose an organization to risk of copyright infringement if sharing takes place without permission.
[Read on to find out more]
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Meeting report: summary of day 2 of the 2018 European ISMPP Meeting
Published by The Publication Plan, 6 February 2018
The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23-24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting's theme was 'Advancing Medical Publications in a Complex Evidence Ecosystem' and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session.
A summary of the second day of the meeting is provided below for those who could not attend, and as a timely reminder of the highlights for those who did.
[Read on to find out more]
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Meeting report: summary of day 1 of the 2018 European ISMPP Meeting
Published by The Publication Plan, 2 February 2018
The 2018 European Meeting of the International Society for Medical Publication Professionals (ISMPP) was held in London on 23-24 January and attracted nearly 300 delegates; the highest number of attendees to date. The meeting's theme was 'Advancing Medical Publications in a Complex Evidence Ecosystem' and the agenda centred around data transparency, patient centricity and the future of medical publishing. Delegates were treated to two keynote addresses, lively panel discussions, interactive roundtables and parallel sessions, and also had the chance to present their own research in a poster session.
A summary of the first day of the meeting is provided below for those who could not attend, and as a timely reminder of the highlights for those who did.
[Read on to find out more]
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Flexible working tops benefits comms agencies offer
Published by PMLive.com, 24 January 2018
Most UK healthcare communications agencies offer new staff a range of benefits, with flexible working almost ubiquitous, according to a new survey.
[Read on to find out more]
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The gold standard of scientific evidence
Published by PMLive.com, 18 January 2018
Will randomised controlled trials become a thing of the past?
[Read on to find out more]
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Clinical trial transparency reaches highest recorded level
Published by ABPI, 19 December 2017
Timely reporting of results from pharmaceutical company-sponsored clinical trials for newly approved medicines has reached the highest recorded level of 93%, according to a new study published in the peer-reviewed journal Current Medical Research and Opinion (CMRO).
[Read on to find out more]
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Data Visualisation in Medical Communication
Published by PMlive.com, 27 November 2017
In the increasingly data-rich but time-poor environment of clinical practice, doctors face the escalating challenge of maintaining up-to-date clinical knowledge. By 2020, it is estimated that medical knowledge will be doubling every 73 days. How can medical communications help to meet this challenge and ensure that the content delivered is in a clear and understandable format, and can be assimilated quickly? One solution is data visualisation...
[Read on to find out more]
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Clinical trial transparency: Letting the light in
Published by Pharmafocus, 6 November 2017
Transparency is one of those words for which the exact meaning has become clouded by murkier connotations. The chances are that if most people were asked to associate the word with an event, it's more than likely that the example would be negative, whether it be a lack of government transparency, an example of a tech firm refusing to be clear on its data use, or a company not being completely honest about its wrongdoing.
[Read on to find out more]
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Tools for the digital world: The next step for the pharma industry
Published by PMLive.com, 20 October 2017
Fonny Schenck writes that "If you want one illustration of the way that digital, tech companies and healthcare interact then you could do worse than consider an evening event which was held in London in July. 'The Future is Now: Digital Technology for NHS General Practice' was aimed squarely at HCPs - and hosted by Amazon Web Services, a company first known as an online book retailer, but which has since moved into music streaming, TV, film-making - and, of course, health. ..."
[Read on to find out more]
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Multichannel in pharma: Get ready for the perfect storm
Published by PMLive.com, 17 October 2017
Fonny Schenck writes that "exactly 20 years ago, I launched my first HCP website. On the surface, not a lot seems to have changed since then. While many other industries have moved ahead, pharma continues to see digital as a 'shiny object' and an 'afterthought..."
[Read on to find out more]
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The changing face of medical communications over the past 15 years
Published by PMLive.com, 28 September 2017
As Porterhouse Medical celebrates its 15 year anniversary, joint MD and founder, Brian Parsons reflects on the changes to the medical communications industry over the past decade and a half.
[Read on to find out more]
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WHAT ELSE?
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DID YOU MISS #MEDCOMMS DAY?
6 June 2018
Our annual celebration of A Day in the Life of #MedComms was supported by Concise.
Once again we had contributions from across the globe, from Auckland in New Zealand to San Francisco in the USA, providing great insights into the #MedComms working day.
See what you missed at MedCommsDay.com
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SPECIALIST MEDCOMMS JOBS
We're listing hundreds of job opportunities for specialists in medical communications, medical education and medical publishing at NextMedCommsJob
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Learn more here.
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