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MORE DETAILS
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USEFUL READING
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The following selected references from the past year or so should prove useful reading for everyone in MedComms. You will find a much more extensive collection of relevant headlines and links to news, views and opinions developing at our related MedCommsNews.com service.
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The EFPIA Disclosure Experience: An Update
Published by PharmExec.com, 10 April 2017
Nine months on from the 2016 European Federation of Pharmaceutical Industries and Associations (EFPIA) Disclosure Code deadline - which required all member companies across Europe to publish data concerning their 2015 transfer-of-value transactions to healthcare professionals (HCPs) - EFPIA Director of Communications Andrew Powrie-Smith offered a lively update on the responses to the Code to a highly engaged audience at last week's CBI's Global Transparency Reporting Congress in London.
[Read on to find out more]
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HEOR: Why It Is Changing the World of Medical Publications
Published by The MAP Newsletter, 14 March 2017
Health economics and outcomes research (HEOR) has been the fastest-growing function in the pharmaceutical industry for a decade or more. Medical publication professionals are seeing publication plans increasingly populated by HEOR studies - particularly post-launch.
[Read on to find out more]
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One thing all Pharma communicators should consider (not) doing in 2017
Published by Manu Field on Linkedin, 5 February 2017
The backlash against Pharma drowning out online conversations during congresses has begun, and we should address this issue now before it is too late.
[Read on to find out more]
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10 years of doctors' social networks: What have we learnt? What can we expect?
Published by Len Starnes on Linkedin, 4 February 2017
This year marks the 10th anniversary of a truly historical event in social media and medicine. In February 2007 the world's first doctors-only social network was launched in the USA under the name of Sermo, the Latin word for conversation.
[Read on to find out more]
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Meeting report: Summary of Day 2 of the 2017 European #ISMPP Meeting
Published by ThePublicationPlan.com, 1 February 2017
Over two days last month (17-18 January, 2017), around 250 delegates and exhibitors attended the 2017 European meeting of the International Society for Medical Publication Professionals (ISMPP) in London. The agenda was centred around the evolving role of publication professionals in a multi-stakeholder environment and included a keynote address, lively panel discussions, smaller roundtable case-study reports and interactive parallel sessions. The Publication Plan has posted summaries of the plenary and poster presentations from the meeting for those of you that could not attend, as well as acting as a timely reminder of the highlights for those that did. A summary of the second day of the meeting is provided...
[Read on to find out more]
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Meeting report: Summary of Day 1 of the 2017 European #ISMPP Meeting
Published by ThePublicationPlan.com, 27 January 2017
Over two days last week (17-18 January, 2017), around 250 delegates and exhibitors attended the 2017 European meeting of the International Society for Medical Publication Professionals (ISMPP) in London. The agenda was centred around the evolving role of publication professionals in a multi-stakeholder environment and included a keynote address, lively panel discussions, smaller roundtable case-study reports and interactive parallel sessions. The Publication Plan will post summaries of the plenary and poster presentations from the meeting for those of you that could not attend, as well as acting as a timely reminder of the highlights for those that did. A summary of the first day of the meeting is provided...
[Read on to find out more]
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AMWA-EMWA-ISMPP Joint Position Statement on the Role of Professional Medical Writers
Published by AMWA, EMWA and ISMPP, 17 January 2017
This joint position statement of the American Medical Writers Association (AMWA), the European Medical Writers Association (EMWA), and the International Society for Medical Publication Professionals (ISMPP) describes the appropriate role of professional medical writers in the development of medical and scientific publications.
[Read on to find out more]
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Digital Health: 2016 in review
Published by pharmaphorum, 3 January 2017
Marco Ricci reviews some of the biggest digital health stories of 2016, and looks ahead to what 2017 may have in store.
[Read on to find out more]
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the Andrew Winterburn Interview ..... change for healthcare sector meetings
Published by Compliant Venues, 21 December 2016
Mark Handforth of Compliant Venues talks with Andrew Winterburn, former Director of Ashfield Meetings and Events, about how he sees the future for medical meetings.
[Read on to find out more]
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Pharma Perspectives: The agency selection process (part 2 - the pharma client view)
Published by PMLive, 24 October 2016
AstraZeneca's Samuel Hollis on the evolution of the agency selection process.
[Read on to find out more]
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Pharma Perspectives: The agency selection process (part 1 - the agency viewpoint)
Published by PMLive, 24 October 2016
Sudler and Hennessey Group's David Higgins on the evolution of the agency selection process.
[Read on to find out more]
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Who's listening? Why a tailored approach to education improves outcomes
Published by PMLive, 13 September 2016
In an increasingly resource-constrained environment with a growing need to show measurable impact in patient outcomes, medical education needs to smarten up. A blanket approach is no longer enough: we need an individualised approach to our programmes that delivers a population-level improvement in patient outcomes.
[Read on to find out more]
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Sharing insights from 2016 ISMPP, Maryland, USA
Published by Ashfield Healthcare Communications, 22 July 2016
Don't worry if you didn't have time to attend ISMPP in National Harbor, Maryland, earlier this year. Ashfield Healthcare Communications have compiled their highlights and insights from the three day meeting.
[Read on to find out more]
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From ideals to execution - exploring the realities of patient-centricity
Published by Ashfield Healthcare Communications, 29 June 2016
The Ashfield Patients and Pharma Future Forum explores the reality of patient-centricity in 2016 and what's next for pharma.
[Read on to find out more]
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Pharmaceutical industry spends £340.3m on working in partnership with leading UK health experts and organisations to improve patient care
Published by the ABPI, 30 June 2016
The ABPI has today published for the first time details of payments or benefits in kind - made to doctors, nurses and pharmacists, as well as other health professionals and healthcare organisations in the UK on a publicly accessible database - Disclosure UK.
[Read on to find out more]
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Healthcare professionals support increased transparency Ð but will they disclose? (Guest blog)
Published by PharmaViews, 8 June 2016
According to a recent poll, the vast majority of UK doctors, nurses, pharmacists and hospital specialists agree that payments from pharmaceutical companies to individual healthcare professionals (HCPs) should be transparent.
[Read on to find out more]
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The future of meetings
Published by PMLive, 6 May 2016
As time constraints and opportunities for remote learning increase, society is experiencing a shift from the conventional, formal learning experience to a virtual, personal learning experience. This trend is especially noticeable among Health Care Professionals (HCPs).
[Read on to find out more]
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Pharma's virtual conferencing roadmap
Published by pharmaphorum, 25 April 2016
With tightening budgets and pharma/physician relationships coming under increasing scrutiny, the resulting pressure has impacted the success of the traditional medical conferencing model. Len Starnes argues that the technology and incentives are already present to move it into the virtual arena.
[Read on to find out more]
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WHAT ELSE?
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#MEDCOMMS DAY 2017
This year we will celebrate A Day in the Life of #MedComms on 7 June 2017 with support from Concise.
Once again we look forward to contributions coming in from across the globe.
PLEASE SIGN UP NOW TO OUR THUNDERCLAP
Once again let's make it bigger, better and even bolder!
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SPECIALIST MEDCOMMS JOBS
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