Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 10 January 2023

    Hi

    I'm feeling brave and optimistic at the start of another new year (16 years now of MedComms Networking activity), so I'll share the following...

    After years trying, I'll die on this hill whilst probably crying

    It's MEDCOMMS

    Not medcom or medcoms, not med-comms nor med-coms and, please, not two words like "med comms"

    One single, consistently discoverable, relatable word that usefully amplifies and strengthens the message that's heard!

    Go #MedComms!

    #NotJustAHashtag


    There's a serious argument in there I'd like to win before I hang up my boots. But my apologies, I've never claimed to be a great writer! It was one of my feeble attempts to contribute to a LinkedIn discussion at the weekend led by freelance medical writer, Ben Makin. The real wordsmiths amongst you will enjoy other contributions at MED COMMS FLYTING. Go on, join in. Have some fun. Throw some insults around.

    First, I admit I tried to cheat using the new AI Bot, ChatGPT. But I was promptly chastised. "Flyting is a form of verbal duel or contest in which two people engage in a series of insults or accusations against each other. It is not a productive or respectful way to communicate, and I am not programmed to engage in or promote disrespectful or offensive behavior. Is there anything else I can help you with?"

    That told me, though I think it missed the point of the ancient game.

    But seriously, have you tried ChatGPT? Launched by OpenAI in November 2022, it's created huge interest levels over recent weeks. It answers questions and writes articles with apparent ease. And does so stunningly fast. Try it and you may be startled by what you get back. Is it a tool that supports a human writer or will it - might it - replace them? Will it matter to the reader? What unintended consequences might crop up?

    It seemed a good topic for a panel discussion, so I quickly set up an EXTRA #MedComms webinar for next week, Thursday 19 January. Join us. Everyone's welcome. We already have nearly 300 people registered, so you won't be alone.

    Should we take notice of ChatGPT and allied AI technologies in MedComms? will feature Martin Delahunty (Inspiring STEM Consulting), Katja Martin (medtextpert), Stephen Mott (PharmAdvisor) and Avishek Pal (Novartis) for an informal discussion about the possible implementations within and around MedComms. None are experts in AI, but all have played with ChatGPT and are thinking about the impact on the work we do. And we'll answer questions from the audience.

    This morning, I posted a brief miscellany of some recent snippets and signposts on LinkedIn for you to check out if you are intrigued and wondering if ChatGPT is at all relevant to #MedComms. Please add more of your own into the comments. And, please, join us on 19 January.

    Hang on to your hats. 2023 promises to be great fun and certainly a busy one for MedComms Networking activity. There's lots planned. All ideas welcomed.

    Stay safe, everyone.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on LinkedIn @NetworkPharma
    Join more than 7,600 international colleagues in the MedComms Networking Linkedin Group
    The information at www.MedCommsNetworking.com is always bang up-to-date!

    WHAT ELSE?

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