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MORE DETAILS
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AFTERNOON WORKSHOP - 25 APRIL 2018 - KNUTSFORD
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Current pitfalls and opportunities in medical communications
Once again, a good crowd from across MedComms in the North West and further afield gathered for expert presentations, lively discussion and networking opportunities. This meeting was free of charge, supported by inScience Communications who were celebrating the opening of their new offices at Booths Hall.
Scroll down for the programme details and Presenter bios. Copies of the slides will be posted shortly.
Date: 25 April 2018
Venue: Booths Hall, Booths Park, Chelford Road, Knutsford, Cheshire WA16 8GS [DIRECTIONS]
NOTE parking information: Please use Car Park C which is a very short walk from Booths Hall. The parking directly behind Booths Hall is limited and usually at full capacity.
PROGRAMME:
13.00
Registration and lunch
13.45
Welcome and introduction
Peter Llewellyn, NetworkPharma
Pitfalls in Medcomms: from fake degrees, journals and conferences to falsified data and retractions
John P. Gonzalez, PhD, Director - Solanum Medical Communications
The credibility of science and medicine continues to be threatened by the activities of predatory journals and conferences, and this issue is now been covered by mainstream media alleging support by our industry.
Another problem emerging is the availability and sale of fake degrees and qualifications. This is a new threat with worrying and sinister implications for Medcomms, HCP engagement and even agency employment.
Elsewhere, falsification of data and plagiarism does not appear to be going away according to the latest figures from Retraction Watch.
[DOWNLOAD JOHN'S PRESENTATION - PDF]
14.45 Refreshments
15.15
The impact Artificial Intelligence (AI) has had in regulatory writing and future opportunities within medical publishing
Nirpal S. Virdee, MSc, Director of Client Services, Technology - Synchrogenix
In this presentation we will look to:
Dispel scepticism of AI assisting report writing
Look at the evolution from structured authoring to smart contextual supportive solutions and how this has led to optimizing our scarce writing resources
Assess all of this in the context of the strategic regulatory continuum and look at opportunities to leverage this approach within publications
[DOWNLOAD NIRPAL'S PRESENTATION - PDF]
16.15 Finish
Presenter biographies:
John P. Gonzalez is a UK-registered pharmacist who started his career in academia. For the past 30 years he has worked in the publishing, healthcare agency and pharmaceutical industry sectors. John joined AstraZeneca in 2000 and worked in professional relations and publications, holding various leadership roles involving publications skills development and policy. John now manages Solanum Medical Communications which provides consultancy to the pharmaceutical, biotech and device industries on publications policy, strategy, planning, guidelines and ethics. John has been a member of the Medical Publishing Insights & Practices (MPIP) Initiative Steering Committee as well as Secretary of the ISMPP Board of Trustees. He is currently a member of the CMPP Board of Trustees.
Nirpal S. Virdee comes with over 20 years of Life Sciences experience. He is a subject matter expert in Clinical Development, Regulatory, and Transparency & Disclosure area though he continuously sees himself as a learner. He has regularly presented at Global conferences and sat on industry advisory panels. At Synchrogenix, Nirpal is accountable for business development, client management and consulting for technology enabled services.
To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.
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