This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities. Why not sign up to our weekly newsletter and please, help spread the word amongst all relevant others.
This was a full and lively afternoon, hosted by AMICULUM. An ever-changing technological world means that patients, physicians and clients are demanding tailored information that is relevant, timely and engaging. The three speakers addressed the transformation of scientific content spanning a range of audiences and viewpoints, touching on scientific storytelling, learning design, and audience engagement.
Scroll down to watch the recordings...
Summary wrtten by Rachel Vaux, Delta KN:
On 11 May, AMICULUM hosted its first MedComms Networking event in Richmond, discussing the topic of "Scientific Storytelling and Audience Engagement". Dr Sheetal Patel, who heads up a team of instructional designers at AMICULUM, began the afternoon by looking at ways to engage a millennial audience. She suggested three tools: storytelling, virtual reality and instructional design. Dr Kartik Modha brought a physician's perspective on audience engagement. He explained that the demands that modern HCPs face mean that information needs to be concise, engaging and relevant. He suggested the use of short-form video content or case-based information to provide engagement and aid understanding. Mike Walker, creative director of an advertising and marketing agency, tackled the subject from another perspective. He emphasized how people's engagement with science is not simply about understanding the facts, but the meaning of those facts to the individual. It is tempting, he argued, for scientists to present data and assume that evidence alone will engage people and change behaviour, but by making our communications relevant on a personal level we can have the biggest impact. The afternoon ended with a lively panel discussion and networking in the pub across the road, where discussions about how to apply learning theory to make communications more engaging, effective and efficient went on into the evening.
Date: 11 May 2017
Venue: Richmond Adult Community College, Parkshot, Richmond, TW9 2RE [DIRECTIONS]
Timing:
14:00-14:30 Registration
14:30-14:50 Welcome and introductions - Peter Llewellyn, NetworkPharma and Jane Smith, AMICULUM
14:50-15:20 Engaging a millennial audience - Sheetal Patel, AMICULUM
15:20-15:50 Audience engagement: a physician's perspective - Dr Kartik Modha, General Practitioner
Recording:
15:50-16:05 Coffee break
16:05-16:25 Audience engagement: visual and verbal storytelling - Mike Walker, BBH
16:25-16:45 Moderated panel discussion
16:45: Summary and close
To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.
WHAT ELSE?
This meeting is free to attend thanks to the generosity of the event sponsors, AMICULUM Limited
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