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BRIEFING MEETING - 5 July 2011 - MACCLESFIELD

Can Pharma get Social? We had an enthusiastic crowd meet at The Tytherington Club in Macclesfield to hear from specialist ecademy digital coach, Karen Winterhalter, talking to us about the need for a changing mindset to deal with Social media. Pharma are widely criticized for not embracing social media, but who can blame them? Confusion abounds as to what the industry can do, and when, and how. Karen's slide presentation can be downloaded here Karen is the author of a KeywordPharma Expert Review, published in June 2011. Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing is freely available to all thanks to support from Dove Press. To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.

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