MedComms Networking is a not-for-profit initiative building on the work of Peter Llewellyn which seeks to unite individuals and organisations involved in delivering health information. We will do this by listening and by delivering a weekly newsletter and regular online and in-person events. Our group welcomes writers, scientists, editors, educators, project managers, filmmakers, medical journalists, healthcare professionals, researchers, academics, and patient advocates from around the world to join us. The aim is to inform, educate and advance our profession and, ultimately, support patient care.

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BRIEFING MEETING - 5 July 2011 - MACCLESFIELD

Can Pharma get Social? We had an enthusiastic crowd meet at The Tytherington Club in Macclesfield to hear from specialist ecademy digital coach, Karen Winterhalter, talking to us about the need for a changing mindset to deal with Social media. Pharma are widely criticized for not embracing social media, but who can blame them? Confusion abounds as to what the industry can do, and when, and how. Karen's slide presentation can be downloaded here Karen is the author of a KeywordPharma Expert Review, published in June 2011. Surviving in the Social World: the changing mindset of pharmaceutical sales and marketing is freely available to all thanks to support from Dove Press. To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.

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