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NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    MEDCOMMS FORUM - 15 JULY 2020

    MedComms Forum
    Disrupted events: what's happening in #MedComms practice?

    The past few weeks have seen disruption of events on unprecedented levels. This special, extended, free #MedComms webinar comprised five expert-led sessions and provided valuable, practical insights, which will stimulate wider debate across the MedComms community. The recordings of all the sessions are freely provided below, or you can view them along with many more at NetworkPharma.tv or in the MedComms YouTube channel.

    Date: 10.00-16.00 UK time, 15 July 2020

    Venue: Global

    PROGRAMME (all times shown as UK times, ie BST)

    10.00 Session 1

    The medical conference is dead, long live the medical conference. REDUX

    This presentation and discussion with Len Starnes (Digital healthcare consultant) was one of five sessions which comprised the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". The world of physical medical conferences has been radically disrupted by the coronavirus in the space of just a few months. Len reviews what this means for doctors, medical societies, and patients, and identifies significant underlying change drivers. Additionally, he explores some of the possible long-term implications. And we answer questions from the audience.

    WEBCAST:

    11.00 Session 2

    Bring on the patients!

    This panel discussion was one of five sessions which comprised the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". The panellists are Trishna Bharadia (Patient Advocate), Tessa Richards (BMJ Publishing Group), Richard Stephens (Patient Advocate) and Steven Walker (Founder of The European Health Innovation Collaborative (EuHIC) and Director, St Gilesmedical). Over recent years, much effort has centred on inviting the patient voice into the discussions at medical and industry events. Could the dramatic shift towards a focus on virtual events herald a significant opportunity for more patients to get involved in more of those discussions, directly from home? And we answer questions from the audience.

    WEBCAST:

    12.00 Session 3

    Effective engagement of congress delegates in a disrupted world

    This panel discussion was one of five sessions which comprised the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". The panellists are Sam Barnes (AXON Communications), Matthew Saunders (Tangent 90) and Nick Trout (Tangent 90). The accelerated move to virtual scientific congresses has significantly disrupted traditional pharma delegate touchpoints such as the poster hall presentation and the exhibition booth. We explore the changing nature of engagements at events around the exchange of scientific content with delegates and the impact technology can bring to effective engagement, sharing and compliant distribution of the science. And we answer questions from the audience.

    WEBCAST:

    13.00 LUNCH BREAK

    14.00 Session 4

    Virtual meetings - top trends, tips and lessons learnt

    This panel discussion was one of five sessions which comprised the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". The panellists are Katherine Baria (AstraZeneca), Johanna Dixon (McCann Health Medical Communications), Ged Forshaw (APS) and Orla Weir (McCann Health Medical Communications). We offer practical tips on how to deliver virtual meetings, with a focus on the advisory board settings and meetings where external experts and HCPs are involved. Highlighting key considerations (format, timing, length, technology etc.), questions to always ask, common pitfalls, lessons learnt etc. We also touch on the high-end delivery of customer-focused content i.e. doing normal business meetings is easy, but what about when it has to be really high quality? And we answer questions from the audience.

    WEBCAST:

    15.00 Session 5

    Face-to-face events - what might a new normal look like?

    This panel discussion was one of five sessions which comprised the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". The panellists are Stephane Dazet (European Association for the Study of the Liver), Mark Handforth (3Sixty Event Consulting), Alex Morris (Chartered Psychologist, a Chartered Scientist and Associate Fellow with the British Psychological Society) and Andrew Winterburn (3Sixty Event Consulting). There's been a rush to transform face-to-face event into virtual events. Does that mean the face-to-face meeting is essentially dead? That's calling for a paradigm shift in the way humans behave and like to interact. Is the future more about blended formats? If so, what are the additional practical complexities? How do venues accommodate physical distancing needs? How might those business models look? And we answer questions from the audience.

    WEBCAST:

    16.00 Wrap up

    To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.

    WHAT ELSE?

    Some editorial that followed up this event...

    The medical conference is dead, long live the medical conference: REDUX. Your questions answered, posted by Len Starnes following the event to answer questions raised during his session, in July 2020

    Highlights from the #MedComms Forum, 15 July, posted by Tim Koder of Oxford PharmaGenesis, following the discussions at this event in July 2020

    Is there still a place for face to face meetings?, posted by Jackie Marchington, of Caudex, following the discussions at this event in July 2020

    Some of the background reading resources that informed this event...

    Session 1

    The medical conference is dead, long live the medical conference - the original, thought-provoking presentation from Len Starnes back in 2013

    Session 2

    Will covid-19 change conferences for the better? from Tessa Richards in June 2020

    Session 3

    Joint Guidance on Virtual International Medical Congresses Impacted by COVID-19 was issued in July 2020 by IFPMA, EFPIA and PhRMA

    How can communicators make the most of the autumn virtual medical meetings? Infographic from Sam Barnes, updated research in July 2020

    Session 4

    Virtual Meetings: Virtually All You Need to Know!, article in The MAP Newsletter by Orla Weir in April 2020

    Session 5

    Psychology of Meetings whitepaper mentioned by Mark Handforth with contribution from Alex Morris


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