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MORE DETAILS
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AFTERNOON WORKSHOP - 3 DECEMBER 2013 - MACCLESFIELD
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How do we optimise our communication and publication plans for payors?
This was another excellent and insightful afternoon's meeting, combining a number of succinct presentations from specialists with lively Q&A and, as always, the opportunity to network with peers.
Date: 3 December 2013
Venue: The Tytherington Club, Dorchester Way, Tytherington, Macclesfield, Cheshire, SK10 2JP [DIRECTIONS]
PROGRAMME
13.00: Registrations and sandwich lunch
14.00: Welcome and objectives
Ryan Woodrow, Aspire Scientific
14.05: Chairman's Introduction
John Gonzalez, AstraZeneca
14:15: Who are payors and what information do they need?
Richard Lawson, AstraZeneca
[DOWNLOAD PRESENTATION - PDF]
[VIEW WEBCAST]
14:45: Publication planning with payors in mind: important considerations
Keith Evans, Springer Healthcare
[DOWNLOAD PRESENTATION - PDF]
[VIEW WEBCAST]
15:15: Coffee break
15.45: Other important ways to build payor evidence requirements into medical communication plans
Ruth Whittington, Rx Communications
[DOWNLOAD PRESENTATION - PDF]
[VIEW WEBCAST]
16.15: Market Access Panel comments and discussion
All speakers
16.45: Implications of the US Sunshine Act: perspectives and Q&A
Audience discussion led by Peter Llewellyn, NetworkPharma
17.15: Meeting summary and close
John Gonzalez, AstraZeneca
Ryan Woodrow, Aspire Scientific
17.30: Retire to the bar
To make sure you're included in announcements about future events just email Peter Llewellyn, if you haven't already done so, to register your interest.
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