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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 26 October 2021
Hi
My apologies for being late, today. Did you notice? Don't worry, nobody else did!
But - WOW! I will write that. And I will write this, though I mustn't now over-share! I'm currently grappling with various health services, over my own and my aged parents' health issues.
Earlier today I had, by a long way, the single most empathetic, effective, engagement I've ever had with the UK's National Health Service.
Via video conference and the Livi App.
Establishing empathy over video conference? No problem, though we'd never met.
End-to-end seamless "customer" service before and after? No problem, via alerts and personalised communications that simply worked.
As a patient I stay away from health services as much as possible. It's not the people, but the ridiculous systems that get in the way. Sometimes technology works, brilliantly, to everyone's advantage. Maybe I was just lucky.
I guess we all have our stories.
It was, however, billed as a "hybrid experience" today. And the other side of the equation, the F2F side, hasn't worked. My real-life GP practice messed up the test results. The pharmacist looked at the e-prescription on my phone and sighed, found paper and pen and painfully slowly wrote out my details and the very long bar code number...
"Hybrid" worries me. Such a simple sounding word.
Today's consultation provided me with a fascinating insight into how things could be. I find myself reflecting on discussions over long years about the introduction of such services. I recall a similar sense of wonder when I first ordered books from an early Amazon. Or streamed my first films from an early Netflix. Why are health services so far behind?
But it starts with everyone getting clear, accurate information. It's Health Literacy Month and Open Access Week, so I'm pleased to be talking in tomorrow's #MedComms webinar about the Open Pharma recommendations for plain language summaries with Slavka Baronikova (Galapagos), Adeline Rosenberg (Oxford PharmaGenesis) and Kelly Soldavin (Taylor and Francis) and Alan Thomas (Ataxia and Me). Join us. Everyone's welcome
Then next week, Emma Lemon, Andy Scott and Natalie Turner from AXON Communications will talk about hybrid healthcare comms - is it the perfect blend or a recipe for disaster? Join us. Everyone's welcome
There's that dangerous "hybrid" word again!
Meanwhile, last week's panel discussion about setting goals and measuring results in MedComms was fun! And important. Can we start "a movement"? Watch the free recording here.
For today, I'm left wondering. How many of us grapple with challenges behind the scenes? How are we in MedComms at supporting each other through those challenges? Are we overcoming invisible barriers to work and productivity with more flexible working? Can more people flourish whatever their situation/circumstances (e.g. health issues, care needs, aging, etc)? Has COVID-19 inadvertently paved the way for inclusivity like never before? Or have we created unforeseen consequences (reduced chances for career progression etc)? Are inequalities worsening? Make a dairy date for 15 December. Watch this space.
Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
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The information at MedCommsNetworking.com is always bang up-to-date!
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