Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 24 May 2022
In last week's newsletter, I mentioned the wealth of public discussion now happening across MedComms about sustainability strategies, specifically around events. Lots of people talking about it. Lots of worthy initiatives being championed on LinkedIn and elsewhere. Many of us trying to 'do our bit to help'...
But, later in the week, one conversation in particular caught my attention.
There seem to be increasingly onerous requirements now coming from procurement departments of Pharma Cos for their suppliers to complete very demanding processes to fully disclose, set and later meet sustainability targets - in at least one case, they are expecting the agency to do this within a few weeks or risk losing the business. That seemed a tad more dramatic. Clearly, it's only the beginning of a process of audit and compliance tracking, but the view is this is coming and coming fast... and the question was, "how can a 'typical' medcomms agency possibly have the resource to deal with it and still actually deliver the work?". The clear threat being that if the agency didn't comply then they may well lose the business anyway. Dare one ask, "have Procurement fully appreciated what they are asking of their suppliers?"
I'm curious to hear what, if anything, anyone else is seeing and thinking, and where to go for more information. Anyone?
Meanwhile, another discussion occupying many across MedComms, is around Diversity, Equity and Inclusion (DEI). If you missed it, the recording of last week's webinar from Ketchum, Making Progress: Overcoming Diversity Barriers in Clinical Trials, is worth catching up with. As they wrote in their news release:
To fulfil the promise of health equity for all, it's imperative that the healthcare ecosystem - from patients to advocates, pharmaceutical and research companies to providers - are educated and engaged on historical and current barriers to work together to solve for these challenges. Communications plays a crucial role in eliminating these barriers by:
Engaging diverse communities from the beginning
Identifying "a messenger" who has or can gain trust within that community
Crafting the message in a tone and language that is meaningful, human and insightful
That seems like some good food for thought for all of us.
And here's some more to enjoy...
In our #MedComms webinar last week, which coincided with 'Learning at Work Week 2022', Carmen Candler and Cathy Kirk shared why they think mentoring is bringing new learning experiences to Oxford PharmaGenesis and helping to further embed their great learning culture. Watch the recording here.
If you join us tomorrow, we'll be telling stories with data with Matt Evans and Matt Burns from AMICULUM. Please join us. Everyone's welcome.
Next week we'll be joined by Helen Kane, to talk about The role of MedComms in supporting MSLs and their medical affairs activity.
There's lots more happening, online and onsite.
P.S. if you missed the 18th Annual Meeting of the International Society for Medical Publication Professionals (ISMPP) in Washington, DC earlier this month, see the comprehensive reports now appearing on ThePublicationPlan.com.
Managing Director, NetworkPharma Ltd
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