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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 23 November 2021
Hi
"LinkedIn is a pain!"
Discuss.
I spend far too long on it. Informative, infuriating, intriguing, insatiable...
But how do those content algorithms work? How to get more engagement with #MedComms?
I tried mustering interest in my brief article, How have the new IR35 tax rules in the UK affected #MedComms freelancers? I'm still curious about how little public discussion there is. The data from the MedComms Workbook freelancers was surely interesting and should cause at least some to ponder the consequences. No?
A second post attracted more attention. I shared an article from PRWeek, written by James West from Lincoln International, 2021 Will Be Known As Year #Medcomms M&A Went Into Overdrive. James wrote, "The pharma #medcomms market is one of the most attractive sectors to operate in. It's worth more than $10bn in 2021 and is growing 12 per cent annually, with medical affairs and publication work making up the largest budgets across the sub-sectors." But how does anyone measure and track our market? I think there's the potential for more lively discussion in there.
Then on Friday I had a grumpy old bloke moment and reflected, in passing, how it seems more people now work "part-time" in #MedComms and how this brings project management type challenges. Flexible working doesn't mean flexible deadlines. Of course, that's the one that garnered most attention! What do you think? Join the discussion.
Meanwhile thanks to the folks from Envision Pharma Group who joined last week's webinar about working as a medical publications professional. Watch the recording at NetworkPharma.tv.
Tomorrow, industry experts Mark Lightowler, Braydon McCormick and Andrew Winterburn will discuss the current status of the meetings business. How should we decide between face-to-face, hybrid or fully virtual activities? How do we manage the logistics? How do we manage expectation of the participants? How do we plan for contingencies? Please join us.
And next week, panellists from Lucid will reflect on how the account management/medical writing paradigm was the cornerstone of medcomms for many years, but evolution in technology, storytelling and an increasingly sophisticated audience has changed this. Instead, today's environment requires an integrated, multi-disciplinary approach to cut through the noise, change behaviour, build mental availability for a brand, and advance health outcomes. Connecting multiple capabilities has never been so important. So, how are agencies managing this today? Again, everyone's welcome.
There's lots more coming, including our now traditional pre-Christmas #Medcomms Forum, organised with Steven Walker of St Gilesmedical. On 15 December we'll talk about succeeding in MedComms, despite what life throws at us. We've three viewpoints; the individual, the professional and the employer. Karen Alderson (AMICULUM), Sharon Frost (Oxford PharmaGenesis) and Angela Young (Lucid Group) will join us for the employers. More panellists are being added as they are confirmed. So that you can better enjoy the break between sessions, we'll send the first 50 registrants who provide a UK address to Steven at steven.walker@stgmed.com, posh tea bags and two homemade mince pies... Happy Christmas! Please spread the word.
Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
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