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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 19 October 2021
Hi
So, how much do you think about setting goals and measuring results in MedComms?
No, I mean really think...
Hopefully we have come a long way from the days when we measured success simply in terms of numbers of seats filled at an event, for instance, and we think more about real impact and effecting behavioural change. Digital activities can now generate all manner of metrics to consider. Analytics is becoming a buzz word. But do those numbers mean anything in practice?
I'm genuinely looking forward to our #MedComms webinar panel discussion tomorrow. I will be joined by James Hadfield (Strategy Director at Lucid Group), James Harper (Founder and Managing Director of 28b), Steven Inglis (Communications Director at Oxford PharmaGenesis) and Liz Stutz (Director of Scientific Services at Medicalwriters. com).
A great panel deserves a great audience. It could be lively. And we seem to have quite a big crowd developing, which is great, though it's always interesting to see how many actually turn up on the day! Please join us. Everyone's welcome. Please encourage all relevant others.
[Find more details and the registration details here.]
Meanwhile, if you missed last week's webinar, The digital payer - fact or fiction?, the recording is freely available to view any time that suits you at NetworkPharma.tv. I found the discussion fascinating, if for no other reason than it's always interesting to hear how different people view and talk about digital solutions. Healthcare payers seem to be slower than many to embrace digital communications channels. Do you agree? Disagree? Is there an opportunity to do more? The team from Prime Global would love to hear from you. My thanks to Jenn Blackham, Michelle Collins and Sue O'Leary for joining in and sharing their insights and survey results.
By the way, I love how these #MedComms webinars allow us to involve folks from across the global community. Last week, Jenn joined the panel early morning USA time. Tomorrow, Steve will join late at night for him in Australia. The audience now always includes a wide global mix.
It's great what the technology allows, and how much more accessible we can make information.
But do we make it accessible? No, I mean really accessible...
Next week is Open Access Week 2021. So, as is now traditional at this time of the year, next week's #MedComms webinar has been supported by the team at Open Pharma. We'll discuss their newly published recommendations for plain language summaries. I'll be joined by Slavka Baronikova (Galapagos), Adeline Rosenberg (Oxford PharmaGenesis) and Kelly Soldavin (Taylor and Francis) and Alan Thomas (Ataxia and Me) to ensure a wide range of perspectives. Please join us.
Finally, for your next coffee break, I thought this article was interesting a few days ago. Testing how different narrative perspectives achieve communication objectives and goals in online natural science videos, published in PLoS ONE by Selina Ruzi and colleagues. Any thoughts?
Stay safe, everyone. There's lots more coming. Details are kept bang up-to-date here
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
Join more than 6,000 international colleagues in the MedComms Networking Linkedin Group
The information at MedCommsNetworking.com is always bang up-to-date!
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