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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 17 May 2022
Hi
Last week was our first in-person MedComms Networking event for a very long time. Living our values in MedComms was hosted by Bruntwood SciTech at their Alderley Park campus. Thanks Charlie Buckwell, Kirsty Okyne, Dan O'Neill, Anne Clare Wadsworth and Simon Whiteley for leading the discussions. If you were there, add a comment to what the Alderley Park management team posted on LinkedIn or see what Bruntwood SciTech posted on Twitter.
There was lively discussion and then the advantage of meeting in-person was we could all continue talking and arguing with each other, over refreshments!
It was interesting to compare and contrast running our weekly Wednesday webinar at lunchtime, Stepping up: training and career development at Fishawack Health, with the in-person event in the afternoon.
There was far more hassle (and cost) involved in the afternoon! Also, undoubtedly, more value in many ways for those who made the trip. But, many couldn't or wouldn't make it.
And I've no recording of the afternoon's panel session to share on NetworkPharma.tv. Apologies. I could have arranged it, of course, but didn't. So, what did you miss if you weren't there? With hindsight, especially if you've talked to anyone who was there, do you wish you'd acted differently? Or just wish I'd done something different?
There have always been interesting balances to strike, but clearly more so nowadays. My view remains "the times they are a-changin'". For all the talk of "hybrid" and all the buzz currently on LinkedIn as folks get back to meeting F2F, we're all now much more choosey about what we'll do. For event organisers, of whatever nature, stakes are high and much simply comes down to money.
In a closely related note, everyone across the industry seems to suddenly be talking more publicly about sustainability, specifically around events.
Serious about sustainability? published in PMLive last week, introduced Cuttsy and Cuttsy's newly appointed Sustainability Officer, Louise Jones.
On LinkedIn, Ben Tucker of IQVIA talked about their first internal Sustainability and Carbon Awareness Training event
Yesterday, Len Starnes' posted Cutting carbon emissions at medical conferences: Time for pharmas to get in line on LinkedIn, reflecting on a recent article in Pharmaceutical Medicine, The Carbon Costs of In-Person Versus Virtual Medical Conferences for the Pharmaceutical Industry: Lessons from the Coronavirus Pandemic
At last week's ISMPP's annual meeting, Oxford PharmaGenesis presented their study, showing 19 of the 20 leading pharmaceutical companies worldwide have committed to net zero, carbon neutrality or specific reductions in greenhouse gas emissions - with significant implications for their supply chains.
There's surely some interesting discussion to be had about what MedComms needs to do to respond. Any thoughts?
There's lots more happening. Online and Onsite. In tomorrow's webinar, we talk about mentoring with Oxford PharmaGenesis. Next week, we're telling stories with data, with AMICULUM. Everyone's welcome, from anywhere and at minimal cost to you or the environment!
P.S. did you see that IFPMA, EFPIA and PhRMA have updated their joint guidance for virtual medical society meetings?
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
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