Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 09 July 2024

    Hi

    "The first problem with hourly billing is the misalignment of economic incentives. What the client wants less of - hours - is precisely what the agency wants more of."

    We've talked about value-based pricing for ages, but I'd bet most of you still obsessively work around timesheets. The latest Creative Agency Account Manager Podcast, from Jenny Plant, Why time-based pricing doesn't work for agencies, with Tim Williams provides plenty of food for thought for everyone.

    It's been an interesting first half of the year across #MedComms. I wonder what will happen in the second half. It's clear to all now that The Times They Are a-Changin' in and around #MedComms. Long standing business models are being disrupted and AI approaches will increasingly shine very harsh spotlights on current working practices.

    Talk to the specialist freelancers in our community and many will tell you how much they have seen change over the past 18 months. In last week's #MedComms Webinar we reflected on The Worldwide Landscape of Freelance Medical Writing with Adriana Rocha (EMWA's Freelance Business Group) and Eleanor Steele (The MedComms Workbook). They are writing an article for Medical Writing and would like to gather more reactions, questions and insights on their initial findings. Three key themes are emerging:

  • Freelancers report a mixed picture - some people busy, some people quiet. Why?
  • The freelance population is changing. How?
  • Many freelancers aren't used to marketing their services. What should they do?

  • What are your thoughts?

    I'm now taking a break from the non-stop weekly routine of #MedComms webinars, but I've arranged an old-fashioned, informal, in-person MedComms Networking event next week, at Alderley Park, on Wednesday 17 July. Everyone's welcome. Join us if you can for Compliance, Regulatory Challenges and Event Innovation. Free to attend and it will be fun!

    Looking ahead, I might do things differently in the Autumn. I'd welcome ideas or suggestions, or simply the chance to chat if you have the time. Hit the reply button and let me know if you have any comments or suggestions.

    Here's news of some other relevant upcoming activities I've spotted that might also be of interest to members of this community...

    #MedComms awards celebration events are clearly still thriving despite challenging market conditions. A grand total of 31 awards were handed out at last week's Communique Awards 2024. A good time was had by all!

    We're promised six episodes. So far, we have two. Leith (A Lumanity business) and Ria Lina present A Healthy Dose of Humour with a serious message to think about during your next coffee break.

    Freelance medical writer Nick Lamb is on a roll now, developing a range of new (free to use) AI tools for #MedComms folks. His second, a Plain Language Summary Generator joins his ABPI Compliance Checker. I'm sure he'd appreciate feedback. Are you experimenting with your own tools? Let me know.

    What else have you seen? Share the details using hashtag #MedComms on LinkedIn.

    Stay well, everyone. There's lots more coming.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on LinkedIn @NetworkPharma
    Join more than 8,000 colleagues in the MedComms Networking LinkedIn Group
    The information at MedCommsNetworking.com is always bang up-to-date!

    WHAT ELSE?

    Subscribe to the weekly MedComms Networking email newsletter here - it's entirely free of charge!


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