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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 02 November 2021
Hi
My thanks go to Slavka Baronikova (Galapagos), Adeline Rosenberg (Oxford PharmaGenesis) and Kelly Soldavin (Taylor and Francis) and Alan Thomas (Ataxia and Me) who joined me for last week's #MedComms webinar. We discussed the Open Pharma recommendations for plain language summaries of peer-reviewed medical journal publications that were published in Current Medical Research and Opinion in September. These recommendations are a concise outline of a minimum standard that provides top-line guidance on plain language summaries for authors, medical writers, publishers, and research funders. They provided diverse stakeholder perspectives on how plain language summaries, equity in medical publishing and open access go hand in hand. Watch the recording here, at NetworkPharma.tv. It's another good one to use as the basis for your own lunch and learn event. Gather your team, share some cake, stream the video... and discuss.
It's difficult to argue against the basic premise that sound, accurate, credible information should be more easily and freely accessible to everyone. A point that was picked up in "The Public Face of Science: Elevating Trust through Medical Communications – Continuing the Conversation", published last week in The MAP Newsletter from The International Society for Medical Publication Professionals (ISMPP). Read more here.
Tomorrow's webinar should also be a good opportunity to provoke wider discussion. Hybrid healthcare comms - is it the perfect blend or a recipe for disaster? The long-term impact of COVID-19 is not fully known, but it is fair to assume that travel restrictions will likely continue across parts of the world for some time, local guidelines will vary and the road to recovery will differ from place to place. Progress is being made, but the reality is life may never return to what it once was pre-pandemic. And that's not necessarily a bad thing. What does this mean for healthcare communications? We adapted quickly to a fully virtual world when the pandemic hit; we pivoted, we established new opportunities, and we found a way to engage and communicate. Now, though, as we are shifting to a world where we're not fully in person nor virtual, what lessons can we take into hybrid communications, and how can we embrace this opportunity to create experiences that will resonate? Will combining physical and virtual aspects create a perfect communications blend or be a recipe for disaster? In this webinar, Stephanie Hill, Emma Lemon, Andy Scott and Natalie Turner from AXON Communications will discuss the opportunities and challenges of the new hybrid era for the healthcare communications industry. And we'll answer questions from the audience. Everyone's welcome. A large crowd is gathering again. Please join us. Please help spread the word.
Meanwhile, this week I'm also attending both the 14th Annual European CME Forum, which is entirely virtual, and The Autumn Conference of the European Medical Writers Association (EMWA), which is their first "hybrid" event with F2F gatherings in five regional hubs and a core programme broadcast online. See you there, maybe.
There's lots more coming. Details are kept bang up-to-date here. Stay well, everyone.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
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The information at MedCommsNetworking.com is always bang up-to-date!
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