Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 28 July 2020

    Hi

    I'm giving this weekly newsletter a rest in August. What passes for "normal" service will resume on 1 September. Meanwhile I'm here throughout as needed, of course, if I can help or you have any suggestions for future activities we can pursue together that will benefit our global MedComms Networking community.

    I was intrigued to see it's almost exactly two years since I first played with Zoom webinars, having run weekly Zoom "huddles" with the MedComms freelancers for several months prior. I was mildly excited about the opportunity to so easily engage a wider audience without leaving the office. I was also - not so mildly, as I recall - frustrated at how difficult it was to get folks to join in and use video. It's difficult to remember quite what a game-changer it was.

    Fast forward just two years and one pandemic and I'm all "Zoomed out"! Lockdown has been hard work. Not so much using the Zoom platform itself, which I'd still argue is amazingly easy and inexpensive to run (and other solutions have now come on in leaps and bounds), but the unrelenting pressure to organise, administrate and follow up the various webinars, huddles, workshops and more that I've run. It's so easy to run spontaneous meetings with participants from across the world, maybe it's too easy to simply say "let's do another one tomorrow..."! On the other hand, there's no excuse not to get folks together if there's value in the discussion. Video is not quite as good as face-to-face, but it can be very close.

    I might have finally broken a little, though, a couple of weeks ago when we ran the MedComms Forum, "Disrupted events: what's happening in #MedComms practice?". Five back-to-back sessions and a very long night sorting out the recordings. I hope you'll take the time to watch those videos, if you haven't already done so, and to talk with colleagues about the many practical issues raised.

    There's no going back. MedComms activities, not just events, will be very different.

    It's not just about changing deliverables. It's about changing the fundamental ways in which we work.

    Many of the MedComms agencies here in the UK are reopening offices in August and September. There's much talk about being employee-led and much more flexibility around working from home, but I still think we're under-estimating the consequences of changes that have been set in motion, enabled by the technology that's now available. Take time to watch last month's presentation of our COVID-19 and home-working survey and think about the possible consequences, for everyone.

    I wonder how different life during the pandemic would have been if it had happened just two years ago?

    For fun, watch the new online Apple video Ad, The whole working-from-home thing. Does it ring true at all?

    Remember, details of all our activities are kept bang up-to-date at www.MedCommsNetworking.com or give me a shout at any time if you've any questions, comments or suggestions.

    Stay safe and well, everyone.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on Twitter @NetworkPharma
    Join 4,000 international colleagues in the MedComms Networking Linkedin Group
    The information at www.MedCommsNetworking.com is always bang up-to-date!

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