Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 26 July 2016

    Hi

    Last week I mentioned I was off to hunt Pokemons, which I then did with my youngest son and his mate. Two nine year olds, who between them wouldn't normally walk a short distance without a very strong incentive such as a large ice cream, happily trotted off and covered nearly 10KM that afternoon and we've been out several times since, hunting various strangely named characters. The potential health benefits might have been tempered slightly by my boy nearly walking into a road without looking, but the driver was surprisingly understanding and apparently it was a "really rare" character we were tracking! Seriously though, it's intriguing to consider the consequences, positive and negative, of some of this technology and the new world in which our kids are growing up. And it's by no means just kids involved. Here are a couple of reviews for your next tea break.

  • Could Pokemon Go revolutionise a whole generation's health? by Jorge Armanet, CEO of HealthUnlocked, on Digital Health London

    Digital health round-up: Pokemon GO, GSK's RA trial and more by Marco Ricci at pharmaphorum

    Has anyone started using Pokemon to attract visitors to an exhibition stand yet? It's coming, I'm guessing.

    Next week we've another Brunch Club event and I've been sat here today thinking about the challenges of attracting attendees to meetings, and the costs incurred. We've had relatively few attend these Brunch Club meetings despite good speakers and topics. Next week we've speakers from AMICULUM and Darwin Healthcare Communications talking about "what MedComms means to us, what we do, how we do it, what makes us different" and you'd think the wannabes at least would beat a path to the door, but it seems not. The primary purpose of the Brunch Club events is to film the presentations for webcasting but anyone who can get here on the day will get far more benefit from the meeting than they can ever get out of simply watching the webcasts. Though of course the webcasts should benefit a far wider audience from further afield over time.

    So I've a genuine question here, and I'd appreciate any feedback at all; what have I got wrong this time? Everyone can't be on holiday! Please let me know your thoughts.

    Meanwhile, while we're talking about wannabes and attracting more talent in to MedComms, if you haven't seen it yet the first issue of a new Career Insight magazine was published online last week, supported by Oxford University Careers service, providing lots of useful information about working in MedComms agencies. We've added it to the Backgrounder resources at www.FirstMedCommsJob.com. If you spot any other such useful publications do tell us so we can add them in as well. It's great to see MedComms getting such attention and it would be good to see it continue. The Publishers are keen to hear from more of you if you'd like to be featured in future issues so email Chris Hillyar on christopher.hillyar@gmail.com for details.

    Enjoy your week, everyone.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on Twitter @NetworkPharma
    Join 3,000 international colleagues in the MedComms Networking Linkedin Group
    The information at www.MedCommsNetworking.com is always bang up-to-date!

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