Managed by NetworkPharma

Managed by
NetworkPharma

Facilitating Networking and Information Sharing amongst Pharmaceutical and MedComms, Medical Communications, Medical Education and Medical Publishing Specialists

This global initiative facilitates networking and dialogue amongst individuals working in and around the pharmaceutical industry and MedComms, focusing on specialist medical education, medical communications and medical publishing activities.
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    WEEKLY COMMENT

    Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.


    MedComms Networking - 22 November 2022

    Hi

    First today, a big shout out to Emily Harrison for bringing Collected Group on board last week as a new Sponsor for all this free MedComms Networking activity. Without the support of our Sponsors, none of this could happen in the way it does. Kudos to them all.

    I confess I'm still recovering from the 'excitement' of our recent in-person event, Working in and around #MedComms, Heathrow, 10 November 2022. I'm spending a lot of time reflecting on the feedback. Perhaps in light of that recent experience, I found last week's #MedComms webinar particularly interesting. Pierre Metrailler, SpotMe's CEO and one of the life science events industry leaders, talked about the key solutions and skills you need to succeed when running digital-first medical events. You can, of course, watch the recording freely on NetworkPharma.tv.

    One stand-out moment, at least for me, was when we talked about making events more inclusive and content more accessible. Pierre sees nearly 30 percent of attendees at an online event, if given the option, clicking on a closed caption button to backup the audio. That's a lot more than I expected. Are you providing captioning options when you run your online meetings? I'm playing with the option in Zoom, but my current answer is "not really".

    In next week's webinar, though, we will embrace captioning.

    In Building a diverse MedComms workforce: Including people with (in)visible disabilities we will hear some personal stories and experiences that will encourage us all to think about how well we support each other in practice, and about how MedComms can offer career opportunities for all - free from prejudice and discrimination. Jayne Carey-George is Scientific Director at Sciterion and was born with severe-to-profound hearing loss. Hayley Hubberstey is the Director of Patient Engagement at COUCH Health. She has recently been diagnosed with ADHD, has experienced herself and cared for others with long term health conditions. Simon Stones is Medical Writer at Envision Pharma Group who has been a carer and has coped with psoriatic arthritis, inflammatory bowel disease, and a number of other conditions since childhood. All have successful careers in MedComms. What challenges have they faced along the way and what practical advice can they offer employers and employees? Please come to this webinar with questions, and help generate further discussion and action to make MedComms the equitable, diverse, and inclusive workplace it should be. Please join us. Everyone's welcome.

    Meanwhile, tomorrow, we take a slightly different angle to medical writing and developing online content, in Want your web content to be seen? Why MedComms must utilise SEO. The team from performance-io, the only pure play specialist SEO agency in healthcare and pharma, will explain what SEO is, and why it's such an important tool for providing patients and HCPs with the information they truly want. Our panellists will be Tom Harrison (Medical Copy Lead), Isla MacAskill (SEO Content Coordinator) and Siobhan Robertson (Head of SEO). Please join us.

    There's lots more coming. Stay well, everyone.

    Cheers

    Peter Llewellyn
    Managing Director, NetworkPharma Ltd
    Follow me on LinkedIn @NetworkPharma
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    The information at www.MedCommsNetworking.com is always bang up-to-date!

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