Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 22 October 2019
Over the past couple of weeks, we've run a couple of great webinars.
Two weeks ago, Lynda Chang, Beatrice Vetter-Ceriotti and Tamalette Loh of Complete HealthVizion talked about social media and medical publications. A key point remains a lack of guidance from regulators and pharma industry organisations. How will/can that be fixed? We've been waiting a long time. It's not an easy ask. Whose role is it to push things along? Pharma? Authors? Publishers? MedComms specialists?
[View the recorded event here (36.51 minutes)]
Last week we had an excellent presentation from Hannah Bridges about adapting your writing for patients and the public. Her three guiding lights were; be understandable (use plain English and give context), be engaging (know your audience and be relevant) and be impactful (drive change and use engaging design and copy). The discussion ranged across testing in laboratories using eye-tracking techniques, readability testing and kite marks.
[View the recorded event here (35.03 minutes)]
There's a lot of attention generally being paid to health literacy at the moment.
This new article in pharmaphorum, Why we need a sector-wide emphasis on accessible health information explores the kite mark that's coming from the Patient Information Forum (PIF).
PIF are running an event you might be interested in, Health Literacy Training Workshop (London) on Wednesday 27 November 2019.
Sabrina Sullivan has also been in touch to highlight the next meeting of the London Med Affairs and Communications MeetUp Group, Patient Engagement in Scientific Communications on 12 November.
And don't forget, our own end of year meeting with Steven Walker and his team at Stgilesmedical, in London on 10 December. That's Involving patients in research and medical writing. Following their huge success last year, I understand we can expect more of those amazing home-made mince pies! We've an impressive faculty of speakers nearly finalised, so watch this space for programme details.
This week, of course, is Open Access week 2019. We helped to kick it off yesterday with a lively group of us meeting in Oxford to hear from MedComms authors presenting their results from several recent, valuable, published research projects around the topic of open access publication of pharmaceutical industry research and the role of professional medical writers.
Our meeting also marked the launch of the Open Pharma position statement on open access. Kudos to all involved in that.
You can check out yesterday's slide presentations online now, while we're waiting for the final videos to be uploaded and approved. Those should be available very soon and will be added to the collection at NetworkPharma.tv.
Meanwhile, please read the Open Pharma position statement. Support it. Share it.
Remember, details of all our activities are kept bang up-to-date at www.MedCommsNetworking.com or give me a shout at any time if you've any questions, comments or suggestions. Tomorrow's webinar will be about Life as a MedComms Freelancer and next week's will be about exploiting the full power of LinkedIn, in How to connect with (almost) anyone in the MedComms world. Enjoy.
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