Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 22 March 2022
March is now always a tense time, as I ask if our annual Sponsors are sticking with us! Happily, I've had confirmation from almost all now, and we shall survive another 12 months. Kudos to all our Sponsors but a particularly loud shout out to everyone at our newest Sponsor, dna Communications, in particular to Deesha Majithia, Neil Flash and Gracie Johanna who made it happen. Thanks, guys. None of all this could happen without you...
As we start the new sponsorship year, it's an opportunity to think about how things can be done differently. We're discussing interesting new ideas, I think, and one or two major projects I want to try. I'd welcome your thoughts, any time. Or any relevant ideas you'd like to see someone have a go at.
A question for me, like many others, is how far and fast to return to in-person events. I'm still thinking about my first in-person event in two years that I ran last week, for the MedComms freelancers. How much hassle it was and how some of my costs have shot up! But also, frankly, just how plain useful it was for everyone.
This week some of you will be in New Orleans at the Medical Affairs Professional Society (MAPS) 2022 Global Annual Meeting. All in-person. How's it going?
The European Medical Writers Association (EMWA) has opened registrations for their 53rd conference in May, in Berlin, 3-7 May. This will include online access to some sessions. For instance, participation in the 1-day Symposium, Communicating with the public - what has the COVID-19 pandemic taught us?, is available on such a hybrid basis. Will it work?
The International Society for Medical Publication Professionals (ISMPP) is inviting members to gather in-person in Washington DC, 9-11 May, for their 18th Annual Meeting, the theme of which is Future-Ready Medical Communications. But, what does the future hold?
You might like to read a couple of articles from Len Starnes last week in pharmaphorum which develops the themes he outlined in our #MedComms Webinar last month.
Disrupted medical conferences: Lessons learnt
Disrupted medical conferences: 2022 and beyond
The big question; how are medical societies coping?
I'm delighted Jeff Bateman (Head of Strategic Communications, Congress) and Mar Tintore (Professor of Neurology and President-elect of ECTRIMS, the European Committee for Treatment and Research in Multiple Sclerosis) will join a #MedComms webinar on 27 April. Onsite and online: a new reality for medical societies. Everyone's welcome.
Meanwhile, tomorrow, we'll talk about building an agency fit for the future: the importance of culture and core values with the team from AMICULUM.
And next week we'll talk about understanding the evolution of HCP engagement with Antonia Trent (Chief Medical Officer) and James Atherton (Chief Commercial Officer) of MedShr. How does Antonia think her medical colleagues are getting on with this new mix of onsite and online engagement?
That's lots of talk about how the new normal is very different to the old.
Remember, there's lots more coming.
Stay safe, everyone.
Managing Director, NetworkPharma Ltd
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