Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 21 July 2020
Sometimes, I do something genuinely useful. Last week's MedComms Forum was, perhaps, one such time.
I'd really like to see more comment and feedback appearing on LinkedIn and social media - remember to use hashtag #MedComms - and elsewhere, or direct to me.
All five sessions were worthwhile. The videos are on the event web page. Or view them, along with many more, at NetworkPharma.tv or the MedComms YouTube channel.
Organise a lunch and learn with your team. One of you stream the YouTube video, share your screen, eat cake and discuss. How's your work impacted? What are your plans for the Autumn conference season and beyond? Are those plans realistic?
I know it could all have been cleverer, and slicker. There were plenty more topics we could have specifically addressed and many more opinions we could have given voice to. But I'd like to pay tribute to the panellists who covered a vast amount of ground between them. Kudos (and my gratitude) to; Sam Barnes, Katherine Baria, Trishna Bharadia, Stephane Dazet, Johanna Dixon, Ged Forshaw, Mark Handforth, Alex Morris, Tessa Richards, Matthew Saunders, Len Starnes, Richard Stephens, Nick Trout, Steven Walker, Orla Weir and Andrew Winterburn.
Lots of real-life experiences. Really useful practical insights. Plenty of food for thought. We didn't all agree, and we raised more questions than we answered. But the strong message came through. Post-Covid-19, events are different. There's no going back. The question is how different is different...
Everyone assumes virtual events will remain dominant for now. Travel will be strictly restricted for many, like it or not. There was lots of talk about "hybrid" events, and plenty of evidence suggesting HCPs and other audiences want that. It's less clear quite what that means and whether new business models work in practice. Will some medical societies even survive the year? It's easy to imagine powerful sounding digital platforms and tools to deliver the education. But what about the networking, serendipitous collaborations, informal drinks in the bar that many crave?
How do we hold the attention of delegates who sit at home just one click away from a multitude of other options and, maybe, with a family crying out for attention?
I don't have the 2 minute summary that many seem to expect these days. Take time out from Netflix to watch the full videos. It's worth it.
To whet your appetite, check these quick reads that have appeared since the event...
The medical conference is dead, long live the medical conference: REDUX. Your questions answered, posted by Len Starnes today, to answer questions raised during his session
Highlights from the #MedComms Forum, 15 July, posted last night by Tim Koder of Oxford PharmaGenesis
Is there still a place for face to face meetings?, posted by Jackie Marchington, of Caudex, immediately following the event.
Remember, details of all our activities are kept bang up-to-date at www.MedCommsNetworking.com or give me a shout at any time if you've any questions, comments or suggestions.
Stay safe and well, everyone.
Managing Director, NetworkPharma Ltd
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