Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
MedComms Networking - 18 October 2022
Last week's #MedComms webinar was interesting. Are event planners zombies? How to design and measure more sustainable events.
Matt Grey is the founder of event:decision and used real-life examples to show us how both pharma and other B2B brands are approaching understanding and measuring the impacts of their event programmes.
If you are looking at carbon footprints, a flight from Singapore to London equates to about 26,000 single use plastic bottles... Think about that. We've traditionally been a community of travellers and events are important for many reasons, but let's be honest about how they are also big business. Are we still worrying about what we can easily see, the plastic bottles, carpets, funky looking stands, and forgetting that most carbon is accounted for simply by the people traveling to erect the exhibition stands and to hang around them? Not printing event guides, using recyclable centre pieces on dining tables, introducing a vegan dish and so on make relatively small measurable differences. The bigger questions are always around whether we really need to transport the people and the kit in the first place.
Planting trees to offset emissions from flying ourselves to meetings, is to an extent simply an example of privilege in action. If I pay extra (or more likely just re-charge the client) then can I travel guilt-free? Maybe better than nothing, but does it address the real questions?
There are no magic answers, and we make our own decisions, but some common sense goes a long way. If you are building a stand, how about at least building locally rather than transporting it across a continent in an articulated lorry?
Matt summarised his hopes for us as follows
H - be honest about where you are in your journey
O - be open about that journey and where you want to be
W - be willing to measure and start taking action
Go on, watch the recording
Tomorrow we go further and talk about how Good business is everyone's responsibility. Can MedComms do better? Elena Mills (Co-founder, The Salve), Liz Southey (Co-founder, The Salve) and Jo Spadaccino (Co-founder, Stirred) will take us on their (Pending) B Corporation journeys to becoming truly purpose-driven organisations. Join us. Gather your team. Share some cake. Everyone's welcome.
Interestingly, next week is Open Access Week 2022 and the theme is "Open for Climate Justice".
In our #MedComms webinar we'll talk about patient centricity in scientific publications: what is it and will GPP 2022 help us achieve it? I'll be joined by Jamil Rivers, METAvivor Research & Support, Jenny Ghith, Senior Director, Omnichannel Strategy and Innovation Lead, Global Scientific Communications at Pfizer, Caroline Shepherd, Portfolio Director and Helena Williams, Head of Medical Services at CMC Connect. Again, everyone's welcome.
Meanwhile, on a related note, check out this newly posted recording of last month's Open Pharma symposium: Who can we trust? Open science and pharma research
There's surely plenty to think about over your next coffee break.
There's lots more coming. Stay well, everyone.
Managing Director, NetworkPharma Ltd
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