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WEEKLY COMMENT
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Every Tuesday we send out the MedComms Networking email newsletter to subscribers. It includes brief commentary on what we're doing and planning, and highlights relevant news to encourage sharing of information, experiences and ideas and to stimulate discussion. The text and links included below, by definition, were accurate on the day of publication, but may then become outdated.
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MedComms Networking - 06 March 2018
Hi
Many thanks to the many who joined us online last week for our 3rd #MedComms Virtual Event, Digital features in medical publications: Where are we now?
You can read the written summary here or go direct to the free recording here. Sit back and enjoy - any time you like, from wherever you like. Isn't technology great?
Caroline Halford, Digital Publishing Manager at Springer Healthcare, presented key findings from a short survey of publishing professionals working in around MedComms and the pharmaceutical industry, looking at perceptions and experiences of digital features to accompany medical publications. Caroline also discussed readership trends in medical publishing, Adis's experience of digital features, metrics, and how to maximise return on investment. Once again we lined up a panel of experts for the discussion and the emphasis in the meeting was on encouraging the audience to ask questions and share their own experiences. The meeting was supported by Blue Sky eLearn.
What struck me from the survey results was the optimism. "Overall, 97 percent of those that had previously published an enhanced digital feature would do it again (as it was valuable and added impact) and 96 percent of those who hadn't yet created a digital feature for publication said that they would be interested in doing so in the future."
And I was pleased everyone came out so strongly with the view that cost isn't really a barrier. It's mostly a question of whether various parties, including but not only the authors, want to do it and can find time.
Which leads to the question of ROI and does it make sense to do? Logically it must - surely. But is there proof? Caroline presented some case histories and we heard anecdotal stories of success but the question was left hanging - how to do a head-to-head comparison?
There was much more besides so gather some colleagues, organise some cake, and listen to the recording. Hopefully it'll spark more useful discussion.
For those who are interested in the practicalities of running such virtual events, we had nearly but not quite 500 registrations, then reached 281 signed in on the day, with an unknown number attending as groups so the total audience was probably approaching 400 if not more, from across the world. Technically we had very few issues and all credit to Blue Sky eLearn for their support. It certainly increases the risks when using the video streaming as we do, but I believe it's far more engaging on the day (sadly the video doesn't get carried over to the recorded version). My one piece of practical advice is - prepare! And, I'll admit, I find sitting in my office talking at a computer knowing hundreds of unseen people are watching me - and judging - is stressful!
Have a great week, everyone. Here's just one new article for your next tea break; How to help HCPs swim in an ever faster eMedical education current by Ben Harbour of Across Health. It's worth reading.
Cheers
Peter Llewellyn
Managing Director, NetworkPharma Ltd
Follow me on Twitter @NetworkPharma
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The information at www.MedCommsNetworking.com is always bang up-to-date!
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